TikTok Shop Live Commerce Lead

Medium; Beverly Hills (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

DNAM Brands is seeking a full-time Live Stream Manager (TikTok Shop) to own strategy and execution across our brand portfolio. You will plan live streams, recruit hosts, merchandise products, and optimize performance to drive revenue and engagement.

This hands-on role requires quick iteration, strategic thinking, and collaboration with Marketing, Merchandising, and Operations. The role demands strong understanding of TikTok trends and data-driven decision making, and you will build repeatable

Qualifications

• 2–5 years of experience in live commerce, social commerce, or digital content (TikTok Shop strongly preferred).
• Strong understanding of TikTok Shop ecosystem, including live selling best practices.
• Experience managing creators, influencers, or live hosts.
• Proven ability to drive revenue through TikTok or social commerce channels.
• Strong instincts for content, pacing, and audience engagement.
• Highly self-motivated with the ability to operate independently and take ownership.
• Comfortable working in ambiguous environments and making real-time decisions.
• Strong analytical skills with the ability to track and improve conversion, AOV, and engagement metrics.
• Excellent organizational and time management skills.
• Strong communication skills and ability to collaborate cross-functionally.

Responsibilities

• Own the end-to-end live commerce strategy for TikTok Shop.
• Plan, schedule, and execute live streams across multiple brands.
• Identify, recruit, and manage creators and hosts for live selling.
• Select and merchandise products based on trends, inventory, and performance data.
• Monitor live performance in real time and adjust tactics to maximize conversion.
• Analyze post-stream performance and optimize future streams.
• Partner with Marketing to align live streams with campaigns and product drops.
• Collaborate with Operations to ensure inventory readiness and fulfillment alignment.
• Stay up to date on TikTok trends, features, and algorithm changes.
• Build repeatable processes and playbooks to scale TikTok live commerce.

Skills

Live streaming

TikTok Shop

Creator management

Content strategy

Data analysis

Cross-functional collaboration

Ambiguity tolerance

Independent ownership

Job description

DNAM Brands is seeking a full-time Live Stream Manager (TikTok Shop) to own strategy and execution across our brand portfolio. You will plan live streams, recruit hosts, merchandise products, and optimize performance to drive revenue and engagement.

This hands-on role requires quick iteration, strategic thinking, and collaboration with Marketing, Merchandising, and Operations. The role demands strong understanding of TikTok trends and data-driven decision making, and you will build repeatable