TikTok Live Host & Shop Specialist (Fashion)

Bohme-1; Draper (UT); On-site; USD 40,000 - 60,000; Full time

Job summary

Böhme is seeking a TikTok Live & Shop Coordinator to lead our TikTok presence, plan and host Lives, and support Shop operations, affiliates and creators. The role demands on-camera confidence and ability to drive sales through engaging fashion-focused content.

The ideal candidate will plan schedules, manage product readiness, test strategies, and stay current with TikTok trends to maximize viewer engagement and conversions. This is a full-time on-site role based in Draper, UT.

Qualifications

• Comfortable, engaging and natural on camera.
• Strong communication and sales skills.
• Knowledge of TikTok, TikTok Live, and social commerce.
• Experience with TikTok Shop and/or Lives preferred.
• Comfortable talking about fashion, styling, fit and products.
• Ability to think quickly and interact with viewers in real time.
• Organized and able to prepare products, talking points, and promotions ahead of Lives.
• Understanding of social media trends and TikTok culture.

Responsibilities

• Host and lead regular TikTok Lives for Bohme.
• Be comfortable speaking and selling on camera.
• Plan Live schedules, themes, featured products, promotions, and talking points.
• Prepare products and outfits ahead of each Live.
• Learn product details, fit, sizing, styling, and key selling points.
• Engage with viewers in real time and answer questions.
• Highlight new arrivals, best sellers, and promotions.
• Coordinate products, formats, and selling strategies that perform best.
• Continuously test ways to improve Live viewership and sales.
• Stay current on TikTok Live trends, features and best practices.
• Support day-to-day management of the Bohme TikTok Shop.
• Ensure products featured during Lives are listed, linked, and available.
• Help maintain product listings, inventory, promotions, and availability.
• Coordinate Shop promotions with upcoming Lives and launches.
• Troubleshoot basic shop or product-linking issues.
• Help recruit and communicate with TikTok Shop affiliates and creators.
• Send product recommendations and campaign information to creators.
• Identify strong-performing creators and potential Live collaborations.
• Track affiliate performance and creator-generated sales.
• Participate in content creation when needed.

Skills

On-camera presence

Strong communication

Sales skills

TikTok knowledge

Social commerce

TikTok Shop experience

Organized for prep

Trend awareness

Job description

Böhme is seeking a TikTok Live & Shop Coordinator to lead our TikTok presence, plan and host Lives, and support Shop operations, affiliates and creators. The role demands on-camera confidence and ability to drive sales through engaging fashion-focused content.

The ideal candidate will plan schedules, manage product readiness, test strategies, and stay current with TikTok trends to maximize viewer engagement and conversions. This is a full-time on-site role based in Draper, UT.