TikTok Growth Lead for E‑commerce Brand

Zulay Kitchen

United States

À distance

USD 70 000 - 95 000

Plein temps

Il y a 9 jours

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Résumé du poste

Zulay Kitchen is seeking a proactive TikTok Specialist to drive brand growth on TikTok. You will plan and execute content strategies, manage the TikTok Shop, coordinate with creators, and monitor performance to optimize traffic and sales.

The role requires hands-on experience with TikTok accounts or Shop for an ecommerce brand, trend analysis, and strong data-driven decision making. You’ll thrive in a fast-paced team and help scale the brand’s social presence.

Qualifications

Hands-on experience managing TikTok accounts or TikTok Shop for a brand or e-commerce business is REQUIRED.
Familiarity with TikTok Shop Seller Center and its day-to-day operations.
Experience with TikTok content strategy, trend research, and social media management.
Understanding of TikTok affiliate marketing and creator partnerships.
Ability to analyze content and sales performance using platform analytics.
Strong communication, organizational, and problem-solving skills.
Creative mindset with an understanding of what makes content engaging and shareable.
Comfortable using Google Sheets, Excel, and other digital business tools.
Ability to manage multiple priorities and work independently.

Responsabilités

Develop and execute content strategies that align with the brand's goals, products, and target audience.
Plan and maintain a consistent content calendar.
Identify trending sounds, hashtags, formats, and content opportunities relevant to the brand.
Coordinate with the creative team, video editors, and other departments to produce engaging TikTok content.
Monitor comments, messages, and audience engagement to maintain an active brand presence.
Manage day-to-day TikTok Shop operations, including product listings, pricing, inventory, and promotions.
Ensure product information, images, descriptions, and links are accurate and up to date.
Monitor shop performance, order issues, product status, and account health.
Troubleshoot listing, fulfillment, and other shop-related issues.
Stay updated on TikTok Shop policies and platform requirements.
Identify and connect with relevant TikTok creators and affiliates to promote Zulay Kitchen products.
Manage affiliate outreach, product collaborations, and sample requests.
Monitor affiliate performance, content submissions, and sales generated.
Build and maintain relationships with creators to encourage long-term partnerships.
Identify opportunities to expand the brand's affiliate network.
Monitor TikTok account and TikTok Shop performance, including views, engagement, traffic, conversions, and sales.
Analyze content performance and identify what works best for the target audience.
Track campaign and affiliate results and recommend improvements.
Prepare regular performance reports and provide actionable recommendations.
Test different content formats, posting strategies, and promotional approaches to improve results.
Stay informed about TikTok trends, algorithm updates, new features, and e-commerce opportunities.
Research competitors and identify opportunities to improve the brand's visibility and performance.
Recommend new strategies to increase audience engagement, product discovery, and sales.