TikTok Commerce Strategy Lead

SUNNY DISTRIBUTOR INC.; California (MO); On-site; USD 180,000 - 250,000; Full time

Job summary

SUNNY DISTRIBUTOR INC. seeks a TikTok Commerce Strategy Lead to shape the vision and long-term roadmap for TikTok Shop growth. You will drive scalable strategies across content commerce, creator partnerships, livestream selling, campaigns, and marketplace expansion.

The role requires strong analytical skills, a track record of growth initiatives, and the ability to influence cross-functional teams while reporting to senior leadership.

Qualifications

• 5+ years in digital or social commerce roles.
• Deep TikTok ecosystem and social shopping knowledge.
• Proven growth strategy execution with measurable results.
• Strong data-driven analytical and strategic thinking.
• Experience managing creator, agency, affiliate partnerships.
• Knowledge of GMV, conversion, CAC, ROI, LTV metrics.
• Ability to influence across teams and present to executives.

Responsibilities

• Define TikTok Shop growth strategy and long-term business roadmap.
• Identify opportunities to increase revenue, brand awareness, and customer acquisition.
• Develop strategic plans across creators, affiliates, livestream commerce, and paid marketing.
• Analyze market trends, competitor activity, and TikTok platform updates.
• Establish performance goals, KPIs, and measurement frameworks.
• Partner with cross-functional teams to execute growth initiatives.
• Provide strategic recommendations to senior leadership.

Skills

Digital commerce

Growth strategy

Analytics

Partnership management

Cross-functional leadership

Presentation skills

Executive reporting

TikTok ecosystem knowledge

Job description

TikTok Commerce Strategy Lead

The TikTok Commerce Strategy Lead is responsible for developing the long-term vision and strategic roadmap for TikTok Shop growth. This role focuses on building scalable strategies across content commerce, creator partnerships, livestream selling, campaigns, and marketplace expansion.

Key Responsibilities

• Define TikTok Shop growth strategy and long-term business roadmap.
• Identify opportunities to increase revenue, brand awareness, and customer acquisition.
• Develop strategic plans across creators, affiliates, livestream commerce, and paid marketing.
• Analyze market trends, competitor activity, and TikTok platform updates.
• Establish performance goals, KPIs, and measurement frameworks.
• Partner with cross-functional teams to execute growth initiatives.
• Provide strategic recommendations to senior leadership.

Qualifications

• 5+ years of experience in digital commerce, social commerce, marketplace strategy, or growth marketing.
• Deep understanding of TikTok ecosystem, consumer behavior, and social shopping trends.
• Experience developing and executing growth strategies that drive measurable business results.
• Strong analytical and strategic thinking skills with the ability to translate data into actionable recommendations.
• Experience managing partnerships with creators, agencies, affiliates, or external vendors.
• Strong knowledge of e-commerce metrics including GMV, conversion rate, CAC, ROI, and customer lifetime value.
• Ability to influence cross-functional teams and lead initiatives without direct authority.
• Excellent presentation, communication, and executive-level reporting skills.