Ticketing & Fan Growth Director – Drive Attendance

Hartford Athletic; Hartford (CT); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Bonuses & commissions

Company equipment

Ticket perks for family & friends

Professional development opportunities

Community and market impact

Job summary

Hartford Athletic is seeking a Director of Ticketing & Fan Growth to lead a high‑performing sales team and drive paid attendance, memberships, and fan engagement across Hartford, CT. You will shape ticket products, segment audiences, and deliver memorable matchday experiences.

The role blends strategy, sales leadership, and marketing partnerships to exceed revenue targets while building community connections and a best-in-class fan experience.

Qualifications

• Minimum 5 years of progressive sales experience in sports or related field.
• Proven track record of leading and developing sales teams.
• Experience with CRM and ticketing platforms; strong analytical skills.

Responsibilities

• Lead, coach, and develop a sales team to meet revenue targets.
• Own ticket revenue strategies: season tickets, groups, memberships, and premium seating.
• Set goals, KPIs, and performance metrics; forecast sales and manage budgets.
• Collaborate with Marketing, Operations, and Service to optimize fan experience.
• Own audience targeting and fan growth initiatives.

Skills

Leadership & coaching

Sales leadership

Strategic thinking

Analytical

Communication

Education

Bachelor's degree in Business, Marketing, Sports Management, or related field

Tools

HubSpot (CRM)

SeatGeek (Ticketing)

MS Office (Excel, PowerPoint)

Job description

Hartford Athletic is seeking a Director of Ticketing & Fan Growth to lead a high‑performing sales team and drive paid attendance, memberships, and fan engagement across Hartford, CT. You will shape ticket products, segment audiences, and deliver memorable matchday experiences.

The role blends strategy, sales leadership, and marketing partnerships to exceed revenue targets while building community connections and a best-in-class fan experience.