Ticket Sales Coordinator: Data-Driven Fan Experience

The Florida Panthers; Town of Florida (NY); On-site; USD 42,000 - 64,000; Full time

Job summary

The Florida Panthers Hockey Club is seeking a detail-oriented Ticket Sales Coordinator to join Sunrise Sports & Entertainment’s Ticket Sales team. This on-site role supports multiple sales divisions, develops campaigns, manages workflows, and collaborates with the BI team to translate data into insights that drive revenue.

Responsibilities include lifecycle management, data-driven reporting, and coordinating group packages, events, and marketing requests.

Qualifications

• Prior experience in Ticket Sales & Service strongly preferred; solid understanding of the annual ticketing lifecycle (pricing, inventory, on-sale, renewals, and fulfillment) preferred
• Background in marketing and project management strongly preferred
• Comfort working with data and drawing insight; experience with reporting, analytics, or CRM tools (e.g., Salesforce, Tableau) a plus
• Excellent written and verbal communication skills
• Strong attention to detail and excellent organizational skills
• Exemplary customer service skills
• Proficiency in Microsoft Office Suite
• Ability to work efficiently in a fast-paced environment while maintaining a positive attitude
• Ability to work under pressure, manage fluid deadlines, and complete tasks in a timely and efficient manner
• Results-oriented; takes initiative in a highly collaborative environment

Responsibilities

• Ticketing Lifecycle Management: Apply working knowledge of the annual ticketing cycle — pricing, inventory allocation, on-sales, renewals, and fulfillment — to support Sales department planning and execution
• Administrative Support: Serve as the primary liaison for the Ticket Sales department, managing internal documentation, project timelines, ticket inventory and allocations, post-event recaps, and sales reporting
• Data Analysis: Utilize Salesforce, SeatGeek, Tableau, and Unify to manage data, identify new leads, build buyer profiles, and redistribute leads as necessary
• Sales Reporting & Insights: Compile and distribute weekly reporting on sales pipeline activity across all Sales sub-departments; provide leadership with data-driven observations and recommendations to support decision-making
• Marketing Collaboration: Manage all Sales-related marketing requests — including Creative, Email, Social, and Broadcast — ensuring alignment with sales campaigns and timely delivery
• Event Coordination: Coordinate and execute group ticket packages and sales-driven initiatives that enhance the fan experience and drive revenue
• Concerts & Events: Support concerts and special events by coordinating pricing, event details, and on-sale logistics for Amerant Bank Arena and War Memorial Auditorium
• Sales Materials: Prepare sales materials, organize collateral, and provide input on creative assets for presentations and outreach; maintain and update sales content on Florida Panthers websites
• Industry Research: Conduct research on industry trends, best practices, and standards
• Special Projects: Assist with special projects and ongoing operational needs to improve efficiency and cross-departmental coordination
• Other duties as assigned

Skills

Ticket Sales & Service

Marketing coordination

Project management

Data analysis

Communication

Customer service

Microsoft Office

Tools

Salesforce

Tableau

SeatGeek

Unify

Job description

The Florida Panthers Hockey Club is seeking a detail-oriented Ticket Sales Coordinator to join Sunrise Sports & Entertainment’s Ticket Sales team. This on-site role supports multiple sales divisions, develops campaigns, manages workflows, and collaborates with the BI team to translate data into insights that drive revenue.

Responsibilities include lifecycle management, data-driven reporting, and coordinating group packages, events, and marketing requests.