Therapy Expansion Leader CRM - So Cal / AZ

Medtronic plc; Los Angeles (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Medtronic is seeking a Therapy Expansion Leader to drive market development for Insertable Cardiac Monitors (ICMs) and expand indications in the cardiovascular and neurology space. You will lead regional strategy, build referral networks, and collaborate with cross-functional teams to grow LINQ adoption.

You will engage with clinicians, health economists, and hospital executives to optimize patient access and outcomes while aligning with Medtronic's launch objectives and broader strategic goals.

Qualifications

• Market analysis experience to ID trends, opportunities and competitive dynamics in ICM technology.
• Strategic development and execution in regional market development and referral pathways.
• Stakeholder engagement with physicians, hospital executives and health economics teams.

Responsibilities

• Analyze regional opportunity assessments to identify trends and competitive dynamics specific to ICM technology.
• Lead the strategic development of regional referral pathways for LINQ ICMs and collaborate with marketing, CRM, clinical experts and sales.
• Quantify impact of market development activities and advocate for LINQ adoption across indications.
• Identify target customer segments and build partnerships with cardiologists, neurologists, and hospital leadership to tailor marketing strategies.
• Partner with health economics to demonstrate value and improve patient access and outcomes.
• Collaborate with local sales and clinical partners to align with launch and therapy objectives.

Job description

We anticipate the application window for this opening will close on - 16 Nov 2026

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first - developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life

Medtronic is a pioneering leader in the medical device industry, committed to enhancing patient care through innovative diagnostic solutions. We are seeking passionate and dynamic individuals to join a new CDS Field Team who will help shape and lead local market development by improving patient access, referral pathways, and relationship building. This team will be responsible for engaging the CDS Marketing Team, CRM Sales Team, and customers in building better pathways and driving referrals in the Stroke, Syncope, Heart Failure, and Atrial Fibrillation (AF) markets while ensuring the adoption and growth of the Medtronic LINQ family of ICMs and future diagnostic products.

As the Cardiovascular Diagnostics & Services (CDS) business continues to grow and enter new disease areas, the Therapy Expansion Leader role has been created to lead and drive further indication penetration and expansion in the Insertable Cardiac Monitor (ICM) market.

As a member of the Field Team, you will play a critical role in driving the growth of our diagnostic solutions in the cardiovascular and neurology sectors. You will collaborate with cross-functional teams to lead regional strategic initiatives aimed at increasing market penetration and patient access, driving referral pathway development initiatives, collaborating with key partners to execute tactics, and establishing the need of LINQ family of ICMs as essential tool for healthcare providers.

We are seeking bold leaders who will push the boundaries of the ICM market with us, the market leaders. Be a part of a company that thinks differently to solve problems and deliver meaningful product and business innovation

Position Responsibilities:

Market Analysis:

• Analyze and conduct in-depth regional opportunity assessment to identify trends, opportunities, and competitive dynamics specific to ICM technology.
• Gather, identify and disseminate strengths, weaknesses, opportunities, and threats (SWOT analysis) related to local market, competitors' products, and services.
• Together with the Regional Directors, partner with third-party collaborators

Strategic Development & Execution:

• Lead the strategic development of regional referral pathways for the LINQ family of Insertable Cardiac Monitors (ICMs). Collaborate closely with marketing, CRM Field teams, clinical experts, healthcare economics, and strategic sales to enhance Medtronic brand-driven referrals and expand the utilization of ICMs across multiple indications.
• Lead the execution of market development initiatives to drive referral pathway development
• Quantify the impact of the market development activities and help to build the need of LINQ family of ICMs versus short term monitor and wearable devices.
• Identify and expand target customer segments and create partnerships with (Gen Cards, Neurologists, Interventional Cardiologists, Allied Health Professionals, etc), and hospital executives to develop awareness and tailor marketing strategies to meet their specific needs.
• Partner with the health economics team and regional economics managers to leverage our value proposition to improve patient outcomes and access to care, while maximizing cost-effectiveness
• Collaborate with local sales and clinical partners to promote Medtronic's products and services within an assigned geographic area and /or specific customer accounts to drive revenue and ensure alignment with broader organizational launch and therapy objectives

Stakeholder Engagement:

• Establish and maintain long-term relationships with regional key opinion leaders, industry stakeholders and healthcare professionals, such as Medical Directors, EPs, Cardiologists, Neurologists, Hospitalists and referring providers to advocate for the adoption of ICM technologies.
• Organize and participate in targeted regional educational programs, society events, workshops, and conferences related to market development areas of opportunity.
• Gather market intelligence to enable patient care pathways for the current LINQ family of ICMs and future products.
• Drive the expansion & activation of new channels and implanters in the Cardiovascular and Neurology market.

Product Development Support:

Develop recommendations and engage marketing to create program enhancements that inform product development

Communicate customer feedback on new products and/or modifications to existing products or applications to internal stakeholders including R&D,