Territory Sales Representative

DIGI America (TERAOKA Group); Georgia; On-site; USD 55,000 - 85,000; Full time

Job summary

DIGI America (TERAOKA Group) is seeking a Territory Sales Representative to expand dealer and customer accounts across the Mid-Atlantic and adjacent states. You’ll drive sales of digital food equipment, scales, wrapping systems, ESL, and label film, while nurturing relationships and delivering revenue growth.

Ideal candidates have 2–3 years of sales experience, strong communication skills, and a drive for consultative selling in a field-based role.

Qualifications

• Bachelor's degree preferred; field in Business/Sales or related area.
• 2–3 years of progressive sales experience, preferably via distribution or reseller networks.
• Valid Driver’s License with reliable transportation.

Responsibilities

• Prospect and generate new business through cold calling, lead generation, and territory penetration.
• Present, demo, and sell DIGI’s full portfolio of products to customers, prospects, and dealer/distributor partners.
• Develop ROI-based solutions through active engagement and consultative selling.
• Prepare accurate quotations after identifying customer requirements.
• Build action plans and execute sales strategies to meet revenue goals.
• Travel within assigned territory 50%-75% to meet customers, dealers, and distributors.
• Maintain and strengthen dealer and customer relationships through regular visits.
• Collaborate with the Senior Sales Manager to overcome objections and close deals.

Skills

Communication

Organization

Presentation

Negotiation

Consultative selling

Education

Bachelor's degree in Business, Sales, or related field

Tools

Microsoft Office

Job description

Territory Sales Representative Mid-Atlantic

Position Overview

The Territory Sales Representative (TSR) is responsible for prospecting, promoting, and expanding DIGI’s customer and dealer accounts within an assigned portion of the Mid-Atlantic region. This role focuses on driving sales of retail food equipment, including digital food industry scales, automated wrapping systems, ESL, and consumable film/labels.

The TSR will actively pursue new business opportunities, support existing dealer and customer relationships, and deliver revenue growth by executing DIGI’s sales strategies. Success in this role requires a motivated self-starter with strong communication, presentation, and problem-solving skills who thrives in a field-based sales environment. Territories - SC, GA, MS, AL, and TN.

***Candidates ideally resides in GA and SC***

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Key Responsibilities

Sales & Market Development

• Prospect and generate new business through cold calling, lead generation, and territory penetration.
• Present, demo, and sell DIGI’s full portfolio of products and services to customers, prospects, and dealer/distributor partners.
• Develop ROI‑based solutions tailored to customer needs through active engagement and consultative selling.
• Prepare accurate and timely quotations after identifying customer requirements.
• Build action plans and execute sales strategies to achieve and exceed monthly, quarterly, and annual revenue goals.
• Travel within assigned territory (50%-75%) to meet with customers, dealers, and distributors.
• Maintain and strengthen existing dealer and customer relationships through regular visits, support, and joint sales activities.
• Collaborate with the Senior Sales Manager and sales team to overcome objections and drive deal closure.
• Coordinate equipment delivery and installation with Product Support and Service teams.
• Resolve customer concerns promptly, ensuring satisfaction and long‑term loyalty.

Reporting & Brand Development

• Provide weekly sales reports and maintain updated records of territory activities and pipeline progress.
• Analyze addressable and adjacent target markets for trends, competitor activity, and growth potential.
• Share customer feedback with management, including product usage, needs, and competitor intelligence.
• Contribute to brand visibility through case studies, social media initiatives, and success stories.
• Manage company expense allowance responsibly to maximize sales effectiveness and efficiency.

Qualifications

• Valid Driver’s License with a safe driving record and reliable transportation.
• Bachelor’s degree in Business, Sales, or related field (preferred).
• 2–3 years of progressive sales experience, preferably selling through distribution or reseller networks, with a track record of sales growth.
• Strong communication, organizational, presentation, negotiation, and consultative selling skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).