Territory Sales Manager, Mid-Atlantic & South

ForceBrands; Maryland; On-site; USD 90,000 - 130,000; Full time

Job summary

ForceBrands is seeking a regional sales leader in the United States to drive strategy, manage key grocery accounts, and develop the Area Sales Manager. You will oversee broker/distributor relationships, build retailer partnerships, and shape promotional and merchandising programs for distribution growth.

The role requires strong analytics, Nielsen/IRI data experience, and a track record of expanding sales in retail. Travel and driving responsibilities apply.

Qualifications

• 5+ years in food or beverage retail sales with key account management.
• Strong knowledge of U.S. grocery retail landscape.
• Existing relationships with regional grocery chains a plus.
• Experience managing brokers, distributors, and field sales teams.
• Proven track record of growing sales and distribution in retail.
• Strong forecasting, planning, and negotiation skills.
• Proficient in Excel, PowerPoint, and Google Workspace.
• Experience with field sales platforms.
• Valid driver’s license and reliable vehicle.

Responsibilities

• Develop regional sales strategy, targets, and annual business plans.
• Manage and grow key grocery accounts and identify new distribution opportunities.
• Lead and develop an Area Sales Manager.
• Manage broker and distributor relationships.
• Build relationships with retailers, buyers, and category managers.
• Develop promotional plans, trade budgets, and merchandising programs.
• Forecast, plan, and analyze trade data; manage deductions and sales reporting.
• Analyze syndicated data to identify opportunities, selling stories, and risks.
• Partner with Sales, Marketing, Customer Strategy, and Operations teams.
• Drive in-store execution, shelf placement, displays, POS, and merchandising.
• Represent the company at trade shows and distributor events.

Skills

Key account management

Retail sales leadership

Forecasting & planning

Analytical skills

Excel & PowerPoint

Google Workspace

Field sales management

Driver's license

Tools

Excel

PowerPoint

Google Workspace

Nielsen / IRI / Circana data

Job description

The role requires approximately 25% travel

What You’ll Do

• Responsible for regional sales strategy, targets, and annual business plans
• Manage and grow key grocery accounts, while also identifying new distribution opportunities
• Lead and develop an Area Sales Manager
• Manage both broker and distributor relationships
• Build and maintain relationships with retailers, buyers, and category managers
• Develop promotional plans, trade budgets, and merchandising programs
• Manage forecasting, trade planning, deductions, and sales reporting
• Analyze syndicated and distributor data to identify opportunities, selling stories, and risks
• Partner with Sales, Marketing, Customer Strategy, and Operations teams
• Drive in-store execution, including shelf placement, displays, POS, and merchandising
• Represent the company at trade shows, distributor events, demos, and other industry events

What You Bring

• 5+ years of food or beverage retail sales experience, including key account management
• Strong knowledge of U.S. grocery retail; food experience preferred
• Existing relationships with regional grocery chains are a plus
• Direct experience managing brokers, distributors, and field sales teams
• Proven success growing sales and distribution in a retail environment
• Strong analytical skills with experience using Nielsen, IRI/Circana, SPINS, etc.
• Strong forecasting, planning, negotiation, and customer management skills
• Proficiency in Excel, PowerPoint, and Google Workspace
• Experience with field sales platforms
• Valid driver’s license and reliable vehicle