Territory Sales Manager - California

Cirrus Systems; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Cirrus is a HaaS technology-enabled electronics provider transforming the signage industry with an on-premise marketing platform. The Territory Sales Manager will cover California, travel frequently, and grow a portfolio of sign-company clients by delivering tailored Cirrus solutions and top-tier service.

You will collaborate with Customer Service, Product Development, and Marketing to ensure customer success, reduce churn, and drive revenue growth across your territory.

Qualifications

• 5 years of outside B2B sales experience in the sign industry.
• Excellent communication and active listening, in person or on the phone.
• Independent, self-starter with initiative.
• Familiarity with Google Suite.

Responsibilities

• Align performance to assigned KPI goals individually and for your team.
• Develop and maintain relationships with sign company clients, ensuring their satisfaction and loyalty.
• Monitor account health and proactively address potential churn.
• Understand clients’ business needs and align Cirrus solutions to help them achieve objectives.
• Collaborate with sales, marketing, product, and technical support to deliver exceptional customer experiences.
• Conduct quarterly business reviews with clients to evaluate progress and identify growth opportunities.
• Collaborate with marketing to expand brand presence via suitable marketing materials.
• Maintain KPIs in HubSpot.
• Perform additional duties as assigned.

Skills

Sign industry experience

B2B sales

Customer relationship

Communication

Initiative

Tools

HubSpot

Google Suite

Job description

About Us

Cirrus is a HaaS technology-enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick‑and‑mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data‑driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud‑based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operations for our clients.

By joining Cirrus, you'll be part of a dynamic team driven by innovation, integrity, passion and hustle. We value the unique contributions of each team member, fostering a collaborative environment where creativity thrives. Together, we're reshaping the future of customer engagement and experience in the signage industry.

This position is territory‑based, covering the state of California. Candidates must be comfortable with frequent travel to effectively manage and grow key accounts within their assigned territory.

About The Role

The primary responsibility of the Territory Sales Manager is to oversee and maintain relationships with a targeted portfolio of sign company clients. You will ensure they receive the highest level of customer service and support and ultimately grow their businesses. This involves engaging with them on a regular basis to better understand their business goals, challenges, and pain points. By doing so, you can provide personalized support and solutions to help them achieve their objectives and build long‑lasting partnerships.

To be successful in this role, you will need to have excellent communication and interpersonal skills, as you will be the main point of contact for your assigned customers. You must be able to build rapport and trust with them, and be responsive to their needs and concerns.

You will also work closely with internal teams, such as Customer Service and Product Development, to gather feedback from sign companies and use this to continuously improve the customer experience. By acting as a liaison between customers and these teams, you can help identify areas for improvement and collaborate on solutions that benefit both the clients and the company.

Ultimately, your goal as a Territory Sales Manager will be to ensure that your assigned customers receive the highest level of sales support, and to help them grow their businesses by offering tailored solutions that meet their needs. By doing so, you can help prevent churn, foster customer loyalty, and contribute to the company’s overall success.

Role Responsibilities

• Align performance to assigned KPI goals individually and for your team
• Develop and maintain strong relationships with your portfolio of sign company clients, ensuring their satisfaction and loyalty
• Monitor account health and proactively address any potential issues that may lead to client churn
• Develop a deep understanding of client's business needs and goals, and align Cirrus solutions to help them achieve their objectives
• Collaborate with internal teams, including sales, marketing, product, and technical support, to deliver exceptional customer experiences
• Conduct quarterly business reviews with clients to evaluate their progress and identify areas for improvement or growth
• Collaborating with the marketing department to expand brand presence through the creation of suitable marketing materials
• Maintain and update accurate KPIs through HubSpot
• Perform additional duties as assigned

Role Requirements

• 5 years experience in the sign industry, understanding of different aspects of the business how they operate and what makes them successful
• Excellent communication and listening skills, including phone interaction and in-person professionalism
• Independent/self-starter; able to take initiative
• Prior sales success/lead qualification experience a plus
• Practical knowledge of general technology
• Working knowledge of Google Suite
• 5+ years of outside B2B sales experience with a track record of success in a focused market

Cirrus Core Values: What we look for in a teammate.

Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

Quality: Quality isn’t a catch‑all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.

Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That’s just the way it is."

Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.