Sales Development Representative

Cirrus Systems; United States; On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Comprehensive benefits

PTO

Strong in-office culture

Company-provided equipment

Job summary

Cirrus Systems, an electronics provider delivering on-premise marketing solutions, seeks a Sales Development Representative for our Las Colinas, TX office. You will qualify inbound SMB leads and conduct outbound outreach to generate qualified opportunities for our sales team.

You will manage MQLs, book high-quality meetings for Account Executives, and maintain CRM data. Strong communication, self-motivation, and a willingness to learn digital signage are essential.

Qualifications

• Excellent communication skills and ability to articulate value over calls, email, and social channels.
• Proactive, self-driven with the ability to work independently in a fast-paced environment.
• Familiarity with digital signage, on-premise marketing, and related industry concepts.
• Experience with outbound prospecting and qualifying leads is a plus.
• Comfort with CRM systems and data hygiene to support pipeline health.

Responsibilities

• Meet and exceed KPI targets for individual and team.
• Qualify leads via calls, email, and social outreach; convert MQLs to SQLs.
• Maintain accurate CRM data and support strategies to improve conversions.
• Build rapport to understand needs and identify value propositions.
• Present product information aligned to client challenges and opportunities.
• Conduct consistent follow-ups to keep the sales pipeline healthy.
• Perform additional duties as assigned.

Skills

Strong communication

Self-starter

Digital signage knowledge

Outbound prospecting

CRM fluency

Technology proficiency

Job description

Cirrus is a technology enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick and mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we're reshaping the future of customer engagement and experience in the signage industry.

This role is fully on-site in our Las Colinas, TX office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.

About the Role

The Sales Development Representative is the first point of contact for our prospects and plays a critical role in generating qualified opportunities for our sales team. You’ll handle inbound SMB leads within a 2-hour SLA, while also conducting outbound outreach through calls, email, and social channels. Your goal is to convert MQLs into SQLs and book high-quality meetings for our Account Executives.

Responsibilities

• Meet and exceed individual and team KPI targets
• Qualify leads through calls, email, and social outreach, converting MQLs to SQLs
• Maintain accurate CRM information and support strategies to improve conversion rates
• Build rapport with prospects to understand needs and identify value
• Present product information aligned to prospect challenges
• Conduct consistent follow-up to keep the pipeline healthy
• Perform additional duties as assigned

Requirements

• Ability to learn the digital signage and on-premise marketing landscape
• Strong communication and listening skills, especially over the phone
• Self-starter with the ability to work independently
• Prior sales or lead-qualification experience preferred
• Outbound prospecting experience is a plus
• General technology proficiency

Our Core Values

Bring Passion – Take pride in your work and contribute your best every day.

Quality – Approach every task with focus and a commitment to excellence.

Winning Takes a Team – Support others and move the company forward together.

Remove Friction – Solve problems, streamline processes, and challenge the status quo.

Respect – Communicate with professionalism and foster a positive environment.

Innovate Every Day – Bring new ideas and challenge convention to make meaningful impact.

• Base salary plus commission with OTE of $75k+
• Comprehensive benefits, PTO, and a strong in-office culture
• Company-provided equipment