Channel Account Executive

Cirrus Systems; Dallas (TX); On-site; USD 50,000 - 80,000; Full time

Job summary

Cirrus Systems is seeking a motivated B2B sales professional to manage and expand relationships with sign company partners in Dallas, Texas. This role involves prospecting new accounts, managing existing client relationships, and delivering product demonstrations to enhance business effectiveness.

Ideal candidates will possess over 3 years of proven sales experience, excellent communication skills, and familiarity with CRM processes. Cirrus Systems fosters a culture of passion and innovation, making it an exciting place to grow your sales career.

Qualifications

• 3+ years of outside B2B sales experience with a track record of success.
• Demonstrated ability to manage existing accounts while also closing new business.
• Comfort with high-volume outreach across a large territory.

Responsibilities

• Prospect and identify new sign company partners in your territory.
• Manage and grow an inherited book of existing sign shop accounts.
• Deliver compelling product demonstrations via phone and video.

Skills

B2B sales experience

Communication skills

CRM-driven sales processes

Prospecting

Relationship building

Tools

HubSpot

Job description

Overview

Cirrus is a technology-enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick-and-mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are interconnected through our cloud-based software platform, ScreenHub, which is crafted to simplify content management and sign operation for our clients. Together, we are reshaping the future of customer engagement and experience in the signage industry.

Role Responsibilities

• Prospect and identify net new sign company partners within your territory through cold calling, email outreach, and social media prospecting
• Manage and grow an inherited book of existing sign shop accounts, deepening relationships and increasing share of wallet over time
• Execute your sales process through HubSpot, maintaining up-to-date activity records, pipeline entries, and account notes within your assigned territory
• Deliver compelling product demonstrations via phone and video that clearly communicate the value Cirrus brings to a sign shop's business
• Build and maintain strong relationships with prospects and customers throughout the full sales cycle, from initial contact through close
• Collaborate with internal teams including marketing, product, and customer service to ensure a smooth experience for new and existing partners
• Meet or exceed sales targets and KPIs including pipeline growth, new account acquisition, and revenue attainment
• Stay current on industry trends, competitive dynamics, and market developments to identify new opportunities and sharpen your sales approach

What Success Looks Like

• A growing territory with an expanding base of active sign shop partners placing repeat orders
• Consistent attainment of new account acquisition targets alongside revenue goals within your existing book
• A clean, accurate pipeline in HubSpot that reflects real deal status and supports reliable forecasting
• A reputation with your sign shop accounts as a knowledgeable, responsive partner who understands their business

Role Requirements

• 3+ years of outside B2B sales experience with a track record of success in a focused market
• Demonstrated ability to prospect and close net new business while managing an existing book of accounts simultaneously
• Comfort with high-volume outreach with consistent daily call and outreach activity across a large territory
• Ability to learn the sign company business, how they operate, what drives their purchasing decisions, and what makes them successful
• Excellent communication and listening skills across phone and video interactions
• Independent self-starter who takes initiative and does not need to be managed to activity
• Experience with CRM-driven sales processes and a commitment to data quality and pipeline hygiene
• Prior sales success in a channel, dealer, or reseller environment is a plus

Cirrus Core Values

• Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.
• Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step, we strive to build quality into everyday processes and products to achieve our collective success.
• Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.
• Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don\'t settle for "That\'s just the way it is."
• Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.
• Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.