Territory Sales Manager

ATRONEX; Town of Florida (NY); On-site; USD 70,000 - 120,000; Full time

Job summary

ATRONEX is seeking a Territory Sales Manager to own and grow a US territory across golf, schools, campuses, sports fields, farms, and municipal accounts. You will recruit dealers, run live equipment demos, and act as the technical voice with our HQ while traveling up to 50% of the time to close deals.

You should have 3+ years of B2B field sales in turf or outdoor equipment, hands-on equipment experience, and a valid US driver’s license; a bachelor’s degree in turf management or related field is

Qualifications

• 3+ years of B2B field sales in commercial turf, grounds-maintenance, golf-course, agriculture, or outdoor power equipment.
• Industry fluency and existing relationships with superintendents, grounds managers, dealers, or landscapers is a plus.
• Hands-on equipment experience to safely operate, transport, and demo equipment.
• Valid US driver’s license with clean record; able to travel up to 50% across multiple cities/states.
• Remote-collaboration readiness and ability to work with a distant or international HQ.

Responsibilities

• Own and grow a US territory; drive new business across golf, education, sports turf, agriculture, and municipal channels.
• Expand dealer and partner network; recruit, onboard and activate turf-management dealers and channel partners.
• Run live equipment demos at customer locations; deliver demonstrations that prove performance on real turf.
• Provide product training, specs guidance, and after-sales support to dealers and end users; relay field feedback to HQ teams.
• Represent the company at national trade shows and regional events; run dealer open-house and demo days.
• Hit the numbers; manage CRM pipeline, forecast accurately, and deliver revenue targets.

Skills

B2B sales

Territory management

Communication

Equipment operation

Education

Bachelor’s degree in turf management or related

Job description

We are a fast-growing manufacturer of commercial mowing equipment expanding our presence in the United States. We’re looking for a Territory Sales Manager who already knows the turf & grounds industry — the people, the dealers, the turf — and can turn that network into revenue across golf courses, schools and campuses, sports fields, farms, and municipal accounts.

This is a hands-on, field-based role: you’ll own your territory end-to-end — from first cold call to demo day to closed deal — while working closely with our international headquarters. If you’ve sold commercial mowers, turf equipment, or grounds-maintenance machinery before and you’re ready to run a territory like it’s your own business, we want to talk.

Why this role: Real territory ownership, uncapped commission, a product line you can demo with confidence, and a direct line to decision-makers — no layers of red tape.

What you’ll do

• Own and grow a US territory — build and execute a territory plan that drives new business across golf, education, sports turf, agriculture, and municipal channels.
• Expand our dealer & partner network — recruit, onboard, and activate turf-management dealers and channel partners to extend reach and aftermarket support.
• Run live equipment demos — transport and operate mowers on-site at customer locations, independently delivering demonstrations that prove performance on real turf.
• Be the technical voice — provide product training, specs guidance, and after-sales support to dealers and end users; translate field feedback to HQ product teams.
• Represent us in the industry — attend national trade shows (GCSAA, STMA, PROGIESS, etc.) and regional events; run dealer open-house and demo days.
• Hit the number — manage pipeline in CRM, forecast accurately, and deliver against quarterly and annual revenue targets.
• Bridge to HQ — collaborate effectively across time zones with our international headquarters, sharing market intelligence and customer needs to shape roadmap and go-to-market.

What we’re looking for

• 3+ years of B2B field sales in commercial turf, grounds-maintenance, golf-course, agriculture, or outdoor power equipment — with a verifiable track record of hitting quota.
• Industry fluency: you know turf management, you know the equipment, and you know who buys it. Existing relationships with superintendents, grounds managers, dealers, or landscapers is a big plus.
• Hands-on equipment experience — you can safely operate, transport, and demo commercial mowing equipment independently.
• Bachelor’s degree or equivalent experience in turf management, agronomy, horticulture, ag-business, or a related field.
• Valid US driver’s license + clean driving record; able to tow/transport equipment and travel up to 50% of the time across multiple cities/states.
• Strong communicator — crisp written and verbal English; comfortable presenting to superintendents, facility directors, and procurement teams.
• Remote-collaboration ready — proven experience working with a distant or international headquarters; self-driven, organized, and reliable across time zones.