Territory Outside Sales Pro: Industrial Equipment & Rigging

LGH GmbH; Madison (WI); Hybrid; USD 50,000 - 80,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid time off

Job summary

LGH, a leader in hoisting and rigging equipment rental, seeks an Outside Rental Representative to drive sales and deliver exceptional customer service across the Milwaukee to Upper Peninsula territory. You will collaborate cross-functionally, manage accounts, and pursue new business opportunities while representing the company’s products and services.

The role emphasizes relationship-building with mid-to-senior level managers, territory development, and consistent achievement of sales goals.

Qualifications

• High school diploma or equivalent.
• Minimum of 3 years B2B or non-retail sales experience.
• Industrial equipment and/or general rigging knowledge strongly preferred.
• Industrial Construction and Maintenance knowledge strongly preferred.
• Outside Sales experience in equipment rentals a plus.
• Valid Driver’s License with good driving record required.

Responsibilities

• Develop maximum sales potential out of assigned territory through competitive sales techniques and knowledge of the company’s products, services, and competitor’s strengths/weaknesses.
• Build and maintain quality relations with existing assigned accounts and increase account base and volume of sales on a consistent basis.
• Reevaluate work on an ongoing basis to increase market share.
• Assess quality of offerings and communicate effectively to Management on strategies to increase the company's market share.
• Develop expertise regarding local projects and market conditions, as well as product knowledge, service offerings, and new technologies through available resources.
• Deliver prompt follow up and correspondence with internal and external stakeholders.
• Utilize company resources and technology (Liftware CRM) to maintain updated, organized activity documentation for assigned territory.
• Complete and submit sales reports daily on account activity, outstanding proposals, proposals secured, and proposals lost with complete documentation.
• Provide information and/or follow up on customer as requested.
• Perform other related duties as assigned.

Skills

B2B sales experience

Outside sales

Customer service

Education

High school diploma or equivalent

Job description

LGH, a leader in hoisting and rigging equipment rental, seeks an Outside Rental Representative to drive sales and deliver exceptional customer service across the Milwaukee to Upper Peninsula territory. You will collaborate cross-functionally, manage accounts, and pursue new business opportunities while representing the company’s products and services.

The role emphasizes relationship-building with mid-to-senior level managers, territory development, and consistent achievement of sales goals.