Outside Sales Representative (WI)

LGH GmbH; Madison (WI); Hybrid; USD 50,000 - 80,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid time off

Job summary

LGH, a leader in hoisting and rigging equipment rental, seeks an Outside Rental Representative to drive sales and deliver exceptional customer service across the Milwaukee to Upper Peninsula territory. You will collaborate cross-functionally, manage accounts, and pursue new business opportunities while representing the company’s products and services.

The role emphasizes relationship-building with mid-to-senior level managers, territory development, and consistent achievement of sales goals.

Qualifications

• High school diploma or equivalent.
• Minimum of 3 years B2B or non-retail sales experience.
• Industrial equipment and/or general rigging knowledge strongly preferred.
• Industrial Construction and Maintenance knowledge strongly preferred.
• Outside Sales experience in equipment rentals a plus.
• Valid Driver’s License with good driving record required.

Responsibilities

• Develop maximum sales potential out of assigned territory through competitive sales techniques and knowledge of the company’s products, services, and competitor’s strengths/weaknesses.
• Build and maintain quality relations with existing assigned accounts and increase account base and volume of sales on a consistent basis.
• Reevaluate work on an ongoing basis to increase market share.
• Assess quality of offerings and communicate effectively to Management on strategies to increase the company's market share.
• Develop expertise regarding local projects and market conditions, as well as product knowledge, service offerings, and new technologies through available resources.
• Deliver prompt follow up and correspondence with internal and external stakeholders.
• Utilize company resources and technology (Liftware CRM) to maintain updated, organized activity documentation for assigned territory.
• Complete and submit sales reports daily on account activity, outstanding proposals, proposals secured, and proposals lost with complete documentation.
• Provide information and/or follow up on customer as requested.
• Perform other related duties as assigned.

Skills

B2B sales experience

Outside sales

Customer service

Education

High school diploma or equivalent

Job description

Description

Founded in 1990, LGH stands at the forefront of the hoisting and rigging equipment rental industry, providing rental equipment responsible for the installation, maintenance, and repair of everything from the bridges you drive on to the sports stadiums you visit.

In this role, you will be responsible for delivering individual and company sales goals by implementing professional sales techniques and providing exceptional customer service. By embracing company values, you will maintain quality relationships with existing accounts, target and acquire new customers, and provide sales and marketing coverage in your dedicated sales territory.

The Outside Rental Representative is required to collaborate internally to develop and maintain trusted relationships with mid and senior-level managers and other key personnel.

• Develop maximum sales potential out of assigned territory through competitive sales techniques and knowledge of the company's products, services, and competitor’s strengths/weaknesses.
• Build and maintain quality relations with existing assigned accounts and increase account base and volume of sales on a consistent basis.
• Reevaluate work on an ongoing basis to increase market share.
• Assess quality of offerings and communicate effectively to Management on strategies to increase the company's market share.
• Develop expertise regarding local projects and market conditions, as well as product knowledge, service offerings, and new technologies through available resources.
• Deliver prompt follow up and correspondence with internal and external stakeholders.
• Utilize company resources and technology (Liftware CRM) to maintain updated, organized activity documentation for assigned territory.
• Complete and submit sales reports daily on account activity, outstanding proposals, proposals secured, and proposals lost with complete documentation.
• Provide information and/or follow up on customer as requested.
• Perform other related duties as assigned.

Requirements

• High school diploma or equivalent required
• Minimum of 3 years B2B or non-retail sales experience required
• Industrial equipment and/or general rigging knowledge strongly preferred
• Industrial Construction and Maintenance knowledge strongly preferred
• Outside Sales experience in equipment rentals a plus
• Valid Driver’s License with good driving record required. Must meet insurance underwriting requirements.

Hours / Location

Monday - Friday 8:00am - 4:30pm

Candidate must be able to be able to visit existing and prospective customers in assigned territory (Milwaukee to UP) daily.

Salary: Base wage plus commission

Benefits

Paid holidays, sick, and vacation time; full benefits package including medical, dental, vision, short term disability, basic life insurance, plus additional optional voluntary benefits; vested 401(k) with 5% company match; continual, comprehensive, industry-leading training program.

All employment offers are contingent upon the ability to pass

• Criminal background & driving history check
• Verification of employment history
• Hair follicle drug test

We are interested in every qualified candidate who is legally authorized to work in the United States. However, we are not able to sponsor work visas.

https://www.rentlgh.com/

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