Territory Manager - Product and Wire Identification

Brady Corporation; Greenville (SC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off & holidays

Education reimbursement

Scholarship program for children

Job summary

Brady Corporation is seeking a Territory Manager in the United States to grow new accounts and expand business within existing ones, focusing on large customers and critical distributors. You will guide product applications, advise on solutions, and lead joint calls with distribution partners to meet sales goals.

The role requires education or equivalent experience, travel up to 25% monthly, and strong communication of technical information and software demonstrations to diverse audiences.

Qualifications

• Bachelor’s degree required.
• Minimum 2 years of sales experience.
• If no degree, 5 years experience selling for an industrial manufacturer or industrial distributor.
• Ability to travel overnight up to 25% of the month in regional territory.
• Must have a valid driver’s license.
• Ability to present technical information to a wide range of audiences.
• Ability to perform product and software demonstrations to varied audiences.
• Analytical skills to manage complex selling solutions.
• Ability to present value-added enhancements to customers' processes.
• Understanding of a wide range of work-in-process applications.
• Pragmatic approach to continuous and process improvement.
• Ability to develop short and long-term business plans and goals for assigned territory.
• Collaborative personality, able to work with internal and external resources to deliver customer value.
• Excellent understanding of the OEM industry.

Responsibilities

• Service existing select accounts while closing new business through opportunity pipeline.
• Develop target accounts into long-term customers.
• Use sales skills to cross-sell Brady products/services into each account.
• Train and motivate distribution partners on Brady products and how to prospect for future opportunities.
• Develop relationships with distributor partners to increase sales volume.
• Serve as mentor during sales councils to share views and ideas.
• Inform Regional Sales Manager of competitive actions, market conditions and sales potential.
• Forecast and report incoming business activity and expenses monthly and annually.
• Meet or exceed 100% of established sales goals.
• Conduct customer site walkthroughs as a safety and industrial product expert.
• Coordinate with sales support, customer service, and inside sales to serve customer needs.
• Plan all sales activities and log opportunities into Salesforce.com.
• Perform software demonstrations and data integration.
• Identify, track, and report regional market information, end-users, distributors, and competitors.

Skills

Sales experience

Travel readiness

Presentation skills

Product demonstrations

Analytical thinking

Strategic planning

Collaborative

OEM industry knowledge

Education

Bachelor's degree

Tools

Salesforce.com

Job description

What We Need

Brady Corp is seeking a Territory Manager who will be responsible for developing new accounts, primarily large accounts, while growing the business within existing accounts, focusing on high profile organizations. Must have the ability to manage multiple channels of key distribution. The most successful candidate will possess the ability to analyze customer requirements and promote company products to meet those requirements. Advise customers on product applications, proposed application solutions, and new product introductions. This will require the knowledge of all Brady Americas products Safety and Industrial. The individual will be responsible to meet sales goals and objectives, motivate, train and perform joint calls with distribution, form consultative relationships with customers while providing facility solutions.

What You’ll Be Doing

• Service existing select accounts, while closing new business through opportunity pipeline.
• Develop target accounts into long term customers.
• Use sales skills to cross sell all Brady products/services into each of our accounts.
• Train and motivate distribution partners on the Brady products, and how to prospect for future opportunities.
• Develop relationships with distributor partners that can be leveraged to increase sales volume.
• Serve as mentor during sales councils from time to time in order to share views and ideas.
• Advise Regional Sales Manager of significant competitive actions, evaluation of market conditions and estimates of sales potential.
• Forecast and report incoming business activity, and expenses on a monthly and annual basis.
• Meet or exceed 100% of established sales goals.
• Perform customer site walkthroughs while acting as safety and industrial product expert.
• Work in conjunction with sales support, customer service, and inside sales to service customers needs.
• Plan all sales activities and log related opportunities into Salesforce.com.
• Perform software presentations and data integration.
• Identify, track, and report out on regional market information, end-users, distributors, and competitors.

What You Will Need To Be Successful

• Bachelor’s degree from an accredited university or college.
• A minimum of 2 years of sales experience.
• In lieu of education, 5 years prior experience selling for an industrial manufacturer or industrial distributor.
• Ability to travel overnight up to 25% of the month in regional territory.
• Must have a valid driver's license.
• Ability to outline and present technical information to a wide range of audiences.
• Ability to perform product and software demonstration to a wide variety of audiences.
• Analytical skills to manage complex selling solutions.
• Ability to present value added enhancements to customers' process.
• Understanding of a wide range of work-in-process applications.
• Pragmatic approach to continuous and process improvement.
• Ability to develop short and long-term business plans and goals for assigned territory.
• Collaborative personality, able to work with variety of internal and external resources to deliver customer value.
• Excellent understanding of the OEM industry.

About Us

Who we are:

Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation.

We Help Organizations Make Work Safer, More Productive, And More Connected By Transforming Everyday Critical Information Into Actionable Intelligence. Our End-to-end Platform Unites Two Powerful Pillars

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running.

Why Work At Brady

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program