Territory Craft Beer Sales Rep – Growth & Perks

The Olde Mecklenburg Brewery; Charlotte (NC); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Company vehicle

Expense reimbursements

Health coverage

Retirement plan with company match

Generous PTO and paid holidays

Beer stipend

Employee discount

Growth opportunities

Job summary

The Olde Mecklenburg Brewery in Charlotte, NC is seeking a driven Sales Representative to join our wholesale team. Own your territory, build lasting relationships with bars, restaurants, bottle shops, and grocery accounts, and drive distribution and volume across NC and SC.

Work with wholesalers, defend tap handles and shelf space, and present new releases with a compelling case. The ideal candidate has 2+ years in craft beer sales, understands the three‑tier system, is comfortable with data,

Qualifications

• 2+ years of sales experience in craft beer, beverage alcohol, or another three-tier distribution environment.
• Demonstrated success growing volume and distribution in an assigned territory.
• Working knowledge of the three-tier system and NC and/or SC ABC regulations.
• Comfort with data — depletion and inventory reports, CRM or route‑planning tools, and Microsoft Excel.
• Strong presentation, negotiation, and follow‑through skills; you do what you say you will do, when you said you would do it.
• Self‑directed, organized, and accountable — you run your own week without daily supervision.
• Genuine passion for craft beer and OMB's standard of quality; Cicerone Certified Beer Server, or willingness to earn it within your first year.
• Must be 21 or older, hold a valid driver's license with a clean driving record, and be insurable under OMB's vehicle policy.
• Ability to lift and move cases and kegs (50+ lbs regularly, heavier with assistance) and to be on your feet throughout the day.
• Comfortable working from a smartphone and tablet in the field for surveys, reporting, and order entry.
• Flexibility to work evenings, weekends, and occasional overnight travel as the business requires.

Responsibilities

• Serve as the face of OMB in your assigned territory, building genuine, lasting relationships with on-premise and off-premise accounts.
• Plan and run an efficient weekly call schedule that prioritizes accounts by volume, opportunity, and brand fit.
• Service existing accounts consistently while prospecting and opening new points of distribution.
• Secure and defend tap handles, shelf space, cooler sets, and display placements for OMB brands.
• Deliver against territory goals for depletions, new accounts, and points of distribution.
• Present new releases and seasonals to buyers with a clear, compelling case, and track account performance, competitive activity, and market trends.

Skills

Sales experience

Relationship building

Territory management

Presentation skills

Negotiation

Organization

Cicerone Certification

Driver's license

Physical stamina

Smartphone usage

Tools

CRM software

Route planning tools

Microsoft Excel

Job description

The Olde Mecklenburg Brewery in Charlotte, NC is seeking a driven Sales Representative to join our wholesale team. Own your territory, build lasting relationships with bars, restaurants, bottle shops, and grocery accounts, and drive distribution and volume across NC and SC.

Work with wholesalers, defend tap handles and shelf space, and present new releases with a compelling case. The ideal candidate has 2+ years in craft beer sales, understands the three‑tier system, is comfortable with data,