Sales Specialist - North Carolina

Creature Comforts Brewing Co.; Athens (GA); Remote; USD 52,000 - 78,000; Full time

Job summary

Creature Comforts Brewing Co. is seeking a Sales Specialist to drive market presence across the middle-north territory, covering Greensboro, Raleigh, Durham, Chapel Hill, Greenville, and OBX.

The role focuses on wholesaler partnerships, retailer engagement, and distribution growth. You will execute in-market programs, manage relationships with retailers and distributors, and plan consumer engagement events to educate customers about our beers and brand story.

Qualifications

• Minimum of 1 year of sales experience preferred.
• Familiarity with NC markets or central/west regions is beneficial.
• Experience within the three-tier system or customer service role is preferred.
• Valid driver’s license and clean driving record are required.
• Self-motivated, able to work with limited supervision and in a team.
• Willing to travel, including some overnight trips; occasional evenings/weekends.

Responsibilities

• Maintain freshness standards in market and verify product quality.
• Execute in-market programs and merchandising to boost visibility and sales.
• Build and maintain strong relationships with retailers and distributors; negotiate favorable terms.
• Identify and secure new on-premises and off-premises distribution opportunities.
• Analyze market trends and sales data to inform strategies.
• Plan and execute consumer education events to promote brand.

Skills

Sales experience

Three-tier system familiarity

Driver's license

Self-motivation

Urgency to achieve results

Judgment

Travel willingness

Evenings/weekends availability

Job description

Description

Location: Remote Job Family: Specialist

Reports To: Regional Sales Director Exemption: Exempt

Position Purpose

The Sales Specialist helps people explore the beautiful and complex world of beer through building the Creature Comforts Brewing Co. in North Carolina. By being the best partners to our distributors, retailers, consumers, and the community while focusing on effective wholesaler management, they will build industry respect and grow CCBC share of mind and market. This role is set to cover the middle-north territory (Greater Greensboro, Raleigh, Durham, Chapel Hill, Greenville, and OBX).

Job Description

• Maintaining Freshness Standards in Market:
• Ensure all products in the market meet company freshness standards.
• Regularly inspect retail and distribution points to verify product quality.
• Collaborate with supply chain and logistics teams to address any issues related to product freshness.
• In-Market Program Execution & Merchandising:
• Execute marketing and sales programs in the market to drive product visibility and sales.
• Implement merchandising strategies to enhance product presentation and appeal.
• Monitor and report on the effectiveness of in-market programs and merchandising efforts.
• Retail and Distributor Relationship Management:
• Build and maintain strong relationships with key retailers and distributors.
• Negotiate terms and agreements to optimize product placement and sales opportunities.
• Provide ongoing support and communication to retail and distributor partners.
• On & Off Premise Distribution Gains/Management:
• Identify and secure new on-premises (bars, restaurants) and off-premises (retail stores) distribution opportunities.
• Manage existing distribution channels to ensure consistent product availability and sales growth.
• Analyze market trends and sales data to inform distribution strategies.
• Consumer Education & Engagement/Events:
• Plan and execute consumer engagement events to promote brand awareness and product knowledge.
• Educate consumers about product features, benefits, and brand story through various channels.
• Gather consumer feedback and insights to inform marketing and sales strategies.

Requirements

• Minimum of 1 years of sales experience preferred, as is familiarity with the Central and Western North Carolina markets.
• Experience within some aspect of the three-tier system or customer service industry preferred.
• Valid Driver’s License for the state where work is performed and clean driving record
• Self-motivation and ability to work with limited amount of direction; ability to work both independently and within a team to accomplish goals.
• Strong sense of urgency and commitment to achieving results.
• Strong judgment and professional maturity.
• Ability and willingness to travel; this role will require some overnight travel, not expected to exceed more than 25% of total work time, travel and lodging expenses covered.
• Willing to work occasional evening and weekend hours.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to move 155 lb. keg to a two-wheeler and secure, and lift same keg up onto another keg (stacking safely).
• Must wheel double stacked kegs up to 100 feet, carry 55lbs in each hand 100 feet, and carry 155 lb. keg up one stair.
• Must be able to push/pull weights up to 50 lbs. and maintain the grip strength required to carry 30 lb. cases.
• Must be able to lift 50 lbs for loading tents, tables, beer, etc.
• Demonstrate their ability to climb, kneel, crawl, twist, squat and reach overhead. The position requires frequent, constant standing and walking.

Disclaimer

The job description provided here is intended to outline the general nature and key responsibilities of this role. It is not intended to be an exhaustive list of all tasks, duties, and responsibilities that the employee may be required to perform. The employee may be asked to perform other duties as required. Furthermore, the duties and responsibilities of this position may change at any time, with or without notice, based on the needs of the organization.