Tequila Market Development Specialist (NV)

Mexcor International; Houston, Nevada (TX, IA); Hybrid; CAD 74,000 - 110,000; Full time

Job summary

Mexcor International in Houston, TX seeks a Market Development Representative, Don Ramon, who will reside in Nevada. The role centers on tequila market growth, strategic brand-building, and strong partner engagement with On-Premise accounts and events.

The ideal candidate excels in brand education, activation planning, and translating local brand strategies into impactful trade marketing plans. This hybrid role includes travel and collaboration with the Brand team to drive ROI.

Qualifications

• Bilingual fluency in Spanish required.
• Strong analytical and problem-solving skills.
• Exceptional time management and organizational abilities.
• Proficiency with MS Office and data tools like VIP, MicroStrategy, Encompass.

Responsibilities

• Brand development: create and execute tequila-market brand-building strategies.
• Partnership engagement: identify key On-Premise partners and organize activations.
• On-Premise activation: drive visibility and train account staff.
• Promotions and events: plan tastings and brand activations with adherence to guidelines.
• Brand education: conduct sessions for trade partners and staff.
• Marketing performance: monitor campaigns and ROI to optimize future strategies.

Skills

Spanish bilingual

Analytical skills

Time management

Communication skills

Tools

Microsoft Office

VIP

MicroStrategy

Encompass

Syndicated Data tools

Job description

Mexcor International in Houston, TX seeks a Market Development Representative, Don Ramon, who will reside in Nevada. The role centers on tequila market growth, strategic brand-building, and strong partner engagement with On-Premise accounts and events.

The ideal candidate excels in brand education, activation planning, and translating local brand strategies into impactful trade marketing plans. This hybrid role includes travel and collaboration with the Brand team to drive ROI.