Tequila Brand Experience Lead

Stoller Imports; New York (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Medical, dental, and vision insurance

Paid time off

Company holidays

Career growth opportunities

Job summary

Adictivo Tequila is seeking a Market Specialist / Brand Ambassador to serve as the face of the brand in the assigned territory. You will drive consumer engagement, educate trade partners, support sales growth, and create memorable brand experiences through tastings, events, and market activations.

You will lead market penetration, build relationships with accounts and retailers, organize tastings and trainings, and partner with influencers and local media to raise brand awareness in the New York

Qualifications

• 2+ years in beverage/alcohol, hospitality, experiential marketing, event marketing, brand ambassador, sales, or related customer-facing role.
• Proficient in conducting tastings, product demonstrations, trainings, or promotional events.
• Strong presentation, communication, and relationship-building skills.
• Passion for tequila, spirits, hospitality, and brand development.
• Ability to work independently and manage multiple priorities.
• Experience working with bartenders, restaurants, retail accounts, or hospitality professionals preferred.
• Knowledge of tequila, agave spirits, and cocktail culture is a plus.
• Experience with social media and influencer engagement preferred.
• Ability to speak Spanish preferred, but not required

Responsibilities

• Lead local market strategy by identifying and selecting key accounts, premium on-premise venues, and influential retailers within the assigned territory while identifying potential areas for growth.
• Build strong relationships with key accounts, secure product listings, develop bar programs, provide mixologist training, organize competitions and trade incentives, drive cocktail menu placements, and pursue well tequila programs as well as Adictivo Bar Takeovers.
• Organize and lead tastings, mixologist community events, and grassroots marketing activations such as pop-ups and special events to generate consumer trial and brand loyalty. Represent Adictivo Tequila at industry events and trade shows.
• Cultivate and maintain strong relationships with venue managers, bartenders, mixologists, retailers, and influencers through market visits, product training, and educational programs.
• Identify and collaborate with local and regional influencers while supporting social media activities that increase visibility, engagement, and brand awareness.
• Gather insights on consumer trends, competitive activity, and local market dynamics. Prepare activation recaps, KPI reports, and market feedback summaries.
• Identify new account opportunities, strategic partnerships, and market growth potential while supporting local sales initiatives and brand performance objectives.

Skills

Beverage industry experience

Presentation skills

Relationship-building

Spanish (optional)

Job description

Adictivo Tequila is seeking a Market Specialist / Brand Ambassador to serve as the face of the brand in the assigned territory. You will drive consumer engagement, educate trade partners, support sales growth, and create memorable brand experiences through tastings, events, and market activations.

You will lead market penetration, build relationships with accounts and retailers, organize tastings and trainings, and partner with influencers and local media to raise brand awareness in the New York