Temporary Executive Director, Marketing Science

OMLUS Hearts and Science LLC; United States; On-site; USD 150,000 - 240,000; Full time

Job summary

Hearts & Science in New York is seeking a senior leader in marketing analytics to set the vision and roadmap for bleeding-edge analytics services across a client portfolio.

You will define and execute data strategies leveraging 1st, 2nd and 3rd party data, build trusted client relationships, develop audience solutions with planning and investment teams, and mentor a growing team.

Qualifications

• University degree required and 13+ years analytics experience in advertising or consulting.
• Experience with agency-side media planning and execution is desirable.
• Strong leadership and client-facing track record.

Responsibilities

• Set vision, strategy and roadmap for marketing sciences solutions.
• Define and execute data strategy across 1st/2nd/3rd party data.
• Develop relationships with clients through strategic advisory.
• Lead audience solutions with planning and investment teams.
• Provide thought leadership on analytics and ad-tech concepts.
• Mentor direct reports and build team capabilities.
• Develop playbooks to standardize high-quality services.

Skills

Marketing analytics

Data strategy

Audience marketing

Leadership

Client relationships

Communication

Coaching

Ambiguity handling

Emerging tech

Project management

Education

University degree

Job description

Agency: Hearts & Science Job Function: Non Standard Job Profiles Job Subfunction: Contingent Job Description: The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

External facing responsibilities

• Set the vision, strategy and roadmap to deliver bleeding‑edge marketing sciences solutions on your portfolio of clients.
• Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
• Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
• Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
• Provide thought leadership around analytics, research, measurement, and ad‑technology concepts / methods / tools.
• Develop best in class audience solutions, in collaboration with Planning and Investment teams.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.

Internal facing responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
• Recruit new talent.
• Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high‑quality marketing sciences services across the agency.
• Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
• Actively help to develop and grow Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience‑based marketing and data‑driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem‑solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
• Education and Experience A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency‑side media campaign planning and execution process is desirable, but not required

Education and Experience: A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency‑side media campaign planning and execution process is desirable, but not required

New York: $150,000.00-$240,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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