Television Multi-Platform Sales Account Executive

Nexstar Media Group, Inc.; Chicopee (MA); On-site; USD 54,000 - 66,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive in Chicopee, MA. This role involves generating advertising revenue through engaging with established agencies and new prospects to promote the merits of television advertising.

Key responsibilities include implementing revenue growth strategies, maintaining client relationships, and preparing effective sales presentations. Applicants should have a Bachelor’s degree and at least one year of relevant sales experience, with a starting annualized guarantee of $60,000.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• Minimum one year's experience in sales, preferably in media.
• Valid driver's license with an acceptable driving record.

Responsibilities

• Implement strategies to grow revenue and exceed goals.
• Establish relationships with the local business community.
• Make sales calls on existing and prospective clients.
• Prepare and deliver sales presentations to clients.
• Develop advertising schedules with clients and station personnel.

Skills

Sales experience

Marketing knowledge

Relationship building

Communication skills

Proficiency with office equipment

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Responsibilities

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work‑related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
• Starting with $60,000 annualized guarantee

SCAM ALERT

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [e-mail].