Account Executive

Nexstar Media Group Inc.; Baton Rouge (LA); On-site; USD 50,000 - 80,000; Full time

Job summary

Nexstar Media Group, Inc. in Baton Rouge is seeking a Sales Account Executive to drive local advertising revenue by calling on agencies and new prospects, presenting compelling TV advertising solutions and building strong client relationships.

You will collaborate with station staff to place ads, explain rates, and develop schedules, while aiming to exceed revenue goals and grow assigned accounts.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field, or equivalent experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with acceptable driving record.

Responsibilities

• Generates advertising revenue by calling on established agencies and new prospects.
• Delivers compelling sales presentations to clients.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Maintains assigned accounts and develops new accounts.

Skills

Sales experience

Communication skills

Proficiency with office equipment

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work‑related experience.

Job description

Sales Account Executive

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-callingnew prospects and convincing potential clients of the merits of television advertising. Implementsstrategies to consistently grow revenue and exceed revenue goals. Establishes credible relationshipswith local business community. Makes sales calls on existing and prospective clients. Maintainsassigned accounts and develops new accounts. Prepares and delivers sales presentations to clients.Explains to customers how specific types of advertising will help promote their products or services inthe most effective way possible. Provides clients with information regarding rates foradvertising placement in all media. Develops advertising schedules with clients and stationpersonnel responsible for placing advertising into station media. Works with clients and stationpersonnel to develop advertisements. Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or anequivalent combination of education and work‑related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achievethem.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other officeequipment.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces anddistributes engaging local and national news, sports and entertainment content across itstelevision and digital platforms, including more than 310,000 hours of programming producedannually by its business units. Nexstar owns America’s largest local television broadcastinggroup comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. marketsreaching 220 million people. Nexstar’s national television properties include The CW, America’sfifth major broadcast network, NewsNation, our national news network providing “News for AllAmerica,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownershipstake in TV Food Network. The Company’s portfolio of digital assets, including its local TVstation websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news andinformation property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment withoutregard to disability, protected veteran status, or any other characteristic protected by local,state, or federal laws, rules, or regulations.