Technology, Media & Telecommunications Marketing Manager

L.E.K. Consulting

Boston (MA)

Hybrid

USD 110,000 - 130,000

Full time

7 days ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with employer contribution

Paid time off

Hybrid work model

Job summary

L.E.K. Consulting is seeking an experienced TMT Marketing Manager to join the US Growth team and define GTM strategies that translate growth objectives into actionable plans and campaigns. You will partner with TMT leadership to drive engagement, relationships, and revenue opportunities.

The role requires strong collaboration across Content Marketing, Digital Marketing, Business Development and sector leadership, with fluency in data‑driven decision making and campaign activation.

Qualifications

10+ years of experience in professional services or B2B marketing and/or go‑to‑market
Bachelor’s degree in marketing, business, or a related field
Strong strategic and analytical skills, with a track record of delivering measurable growth impact
Deep understanding of sales cycles, buyer behavior, and low‑funnel GTM execution
Proven ability to design and deliver high‑performing GTM programs and campaigns
Excellent communication, stakeholder management, and influencing skills
Ability to manage multiple priorities, navigate ambiguity, and drive results through change
Strong project management, collaboration, and data‑driven decision‑making capabilities
Proficiency with Microsoft Office tools and CRM platforms (e.g., Salesforce)

Responsibilities

Lead US GTM planning, strategy and execution for TMT, aligned to firm and sector growth priorities
Lead end‑to‑end campaign management (planning, strategy, launch, execution, optimization, and measurement)
Partner with cross‑functional teams to build and activate integrated GTM campaigns
Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectively during campaign activation
Collaborate with Content Marketing, Digital Marketing and Business Development to strategize and launch tactics that drive awareness, engagement, and lead generation across the marketing funnel
Leverage voice‑of‑customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics
Translate campaign needs into clear requirements for Business Development to ensure strong down‑funnel pull‑through
Drive internal adoption of GTM plans through playbooks, communications, and training
Monitor GTM performance, identify risks and opportunities, and adjust strategies as needed; regularly update leadership
Own mid- to low-funnel GTM strategies and execution for the TMT sector
Advise partners and practice leaders on growth and GTM strategy
Lead marketing initiatives supporting TMT growth priorities
Analyze GTM performance, surface insights, and recommend actions to improve outcomes
Manage sub‑sector GTM budget planning and stewardship, including annual planning
Contribute to team capability building, employee engagement, and a culture of collaboration and innovation

Skills

Strategic thinking

Analytical skills

Communication

Stakeholder management

Project management

Data-driven decision making

Cross-functional collaboration

Capability building

Change management

CRM platforms

Education

Bachelor's degree in marketing or business

Tools

Microsoft Office

Salesforce

Job description

About L.E.K. Consulting

L.E.K. Consulting is a premier global strategy consulting firm that partners with clients to solve their most critical business challenges and deliver high-impact outcomes. We bring deep industry expertise and rigorous, evidence-based insight to global corporations, growth companies and private equity investors, helping them turn strategy into action. How do we deliver impact? It’s the people. We hire exceptional individuals and invest in their growth through hands‑on client work, close collaboration and a culture of ownership, inclusion and continuous learning. Across every level, curiosity unites us and challenge excites us. Founded more than 40 years ago, L.E.K. employs more than 2,200 professionals worldwide and is consistently recognized as one of the industry's best firms to work for. For more information, visit lek.com.

Overview Of Role

L.E.K. Consulting is seeking an experienced marketing manager to join the US Go-to-Market (GTM) team, focused on the Technology, Media & Telecommunications (TMT) sector. This newly created role will partner closely with TMT leadership to define and activate GTM strategies that support the firm’s growth priorities.

The TMT Marketing Manager will own the development and execution of TMT GTM strategies, translating firm and sector growth objectives into actionable plans, campaigns, and tools. The TMT GTM Manager will develop strategies and tactics to drive engagement, relationship development and revenue generation opportunities with Private Equity buyers, TMT’s largest buyer segment.

This role sits within L.E.K.’s US Growth function and reports to the US GTM Leader. The TMT Marketing Manager serves as a key connector between leadership, sales enablement, and cross‑functional marketing teams to ensure cohesive, client‑centric GTM execution. The role requires strong cross‑functional collaboration across Content Marketing, Digital Marketing, Business Development, and sector leadership, as well as fluency in digital marketing activation and data‑driven decision making.

Key Responsibilities Of The TMT Marketing Manager

Go-to-Market

Lead US GTM planning, strategy and execution for TMT, aligned to firm and sector growth priorities
Lead end‑to‑end campaign management (planning, strategy, launch, execution, optimization, and measurement)
Partner with cross‑functional teams to build and activate integrated GTM campaigns
Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectively during campaign activation
Collaborate with Content Marketing, Digital Marketing and Business Development to strategize and launch tactics that drive awareness, engagement, and lead generation across the marketing funnel
Leverage voice‑of‑customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics
Translate campaign needs into clear requirements for Business Development to ensure strong down‑funnel pull‑through
Drive internal adoption of GTM plans through playbooks, communications, and training
Monitor GTM performance, identify risks and opportunities, and adjust strategies as needed; regularly update leadership

Summary

The TMT GTM Manager will partner with the US GTM Leader and cross‑functional marketing teams to build and activate impactful marketing campaigns, and share insights, best practices, and learnings across the Growth organization. In summary, the TMT GTM Manager will:

Own mid- to low-funnel GTM strategies and execution for the TMT sector
Advise partners and practice leaders on growth and GTM strategy
Lead marketing initiatives supporting TMT growth priorities
Analyze GTM performance, surface insights, and recommend actions to improve outcomes
Manage sub‑sector GTM budget planning and stewardship, including annual planning
Contribute to team capability building, employee engagement, and a culture of collaboration and innovation

Qualifications / Job Requirements

10+ years of experience in professional services or B2B marketing and/or go‑to‑market
Bachelor’s degree in marketing, business, or a related field
Strong strategic and analytical skills, with a track record of delivering measurable growth impact
Deep understanding of sales cycles, buyer behavior, and low‑funnel GTM execution
Proven ability to design and deliver high‑performing GTM programs and campaigns
Excellent communication, stakeholder management, and influencing skills
Ability to manage multiple priorities, navigate ambiguity, and drive results through change
Strong project management, collaboration, and data‑driven decision‑making capabilities
Proficiency with Microsoft Office tools and CRM platforms (e.g., Salesforce)

Additional Information

The expected base salary range for this position is $110,000 – $130,000 annually. Actual compensation will be determined based on experience, qualifications, skills, and location. This position may also be eligible for discretionary bonus and a comprehensive benefits package.
L.E.K. Consulting offers a competitive total rewards package including medical, dental, vision, life and disability insurance, 401(k) with employer contribution, HSA contributions (where applicable), paid time off, and other firm‑sponsored benefits.
This role is based in either our Boston, Chicago or New York office and follows our hybrid work model for U.S. offices. We require employees to be in their assigned home office Tuesday, Wednesday, and Thursday each week, as well as the first Friday of each month.
Applicants must be legally authorized to work in the United States on a permanent basis without the need for employer sponsorship. Unfortunately, we are unable to consider candidates requiring visa sponsorship, including but not limited to H-1B, TN, F-1 (OPT/CPT/STEM), or other work authorization.
L.E.K. Consulting is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
In accordance with applicable state and local laws, we will provide reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs, practices, or observances.