Technical SEO & GEO Specialist

Replika; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible schedule

Remote work

Generous vacation policy

Job summary

Replika ищет специалиста по техническому SEO и GEO для глобального роста органического трафика и видимости в магазинах приложений. Вы будете отвечать за аудит, оптимизацию и стратегию для replika.com, App Store и Google Play, включая локализации и UX-улучшения.

Роль удаленная по времени CET, с акцентом на результаты в изменении рангов, конверсий и вовлечения пользователей, нацеленных на подписку. Применяются лучшие практики ASO и анализа данных.

Qualifications

• Практический опыт SEO для потребительского продукта с ощутимыми результатами в трафике и выручке
• Сильные навыки технического SEO
• Умение читать краулинг и вносить изменения в CMS или код
• Проверенные результаты GEO
• Рекомендации по ASO в App Store и Google Play
• Опыт работы с веб- и мобильной funnels
• Свободное владение английским языком
• Опыт продвижения органического привлечения для подписочного приложения
• Опыт ведения контент-программы, объясняющей ранг и конверсию
• Опыт работы в категории с строгими правилами обзора магазинов

Responsibilities

• Ведение технического SEO для replika.com
• Краулинг, индексация, скорость сайта, структурированные данные, внутренняя перелинковка
• Ведение ASO в App Store и Google Play
• Учет локализаций: названия, описания на основе реального объема поискового запроса
• Оптимизация карточек и конвертация страниц
• Создание скриншотов, промо-видео и страниц продукта
• Проведение тестирования и выбор победивших вариантов
• Согласование изменений через ревью
• Управление гео-SEO для охвата
• Сделать Replika аналогом ChatGPT, Gemini и Google AI обзоров
• Мониторинг упоминаний и источников, переработка страниц и структурированных данных
• Разработка страниц, которые ищут пользователи
• Планирование страниц сравнения с контент-райтером, реализация и замер эффектов
• Установка дорожной карты и управление ею
• Определение приоритетов и анализ результатов

Skills

SEO

Technical SEO

ASO

GEO optimization

Analytics

Tools

Search Console

App Store Connect

Play Console

CMS/Code changes

Job description

Описание

In 2017, no one knew what AI was supposed to be. We built the world's first consumer AI app. Two million people showed up in two months. Today it's over 40 million, and the thing they keep telling us hasn't changed: it helped. It made their life better, steadier, a little less alone. Most AI is built for tasks, not for people. It gives you answers, but it doesn't care what you do with them. AI doesn't just need intelligence. It needs intention. Because the real question isn't just what AI can do. It's what AI is for. When the world's leading researchers wanted to understand whether AI could actually change someone's life, they studied Replika, because there was nothing else to study. What they found at Stanford, at Harvard, across years of research, was that Replika doesn't replace human connection. It deepens it. People become more social, more confident, more themselves. Not in theory. In their actual lives. Every major AI company talks about their mission for humanity. None of them has ever clearly said what they're trying to do for a single person. We will. We want to help you flourish in real life. Not become a better version of yourself, just more yourself. Strong relationships. Better health. Meaning. Momentum. A life that feels worth living while you're living it. We're building the kind of AI that follows up. That knows the people in your life and nudges you to reach out when it matters. That sends you a poem, just because. The goal is conversations that lead somewhere real. Maybe it's a text you send to a long lost friend. A hobby you pick up again. A moment you show up for yourself. Everyone else is building AI that thinks. We're building AI that cares. Technical SEO & GEO Specialist People find Replika in three places: Google, the app stores and more and more, AI assistants. When someone asks for an AI companion, Replika should be the answer in all three. Right now nobody owns that work end to end. You will. This is a hands-on role. You'll help set our organic strategy across web, app stores and AI answers, then do the work yourself: fix the site, ship the pages, run the store listings, and get Replika recommended when someone asks ChatGPT or Gemini for an app like ours. No agency layer, no handing it off. Your number is organic revenue. The goal is to grow it 2% every month through June 2027, and keep it compounding after that. 3-month contract position, with the opportunity to extend or convert to permanent.

Задачи

• Own technical SEO for replika.com.
• Crawling, indexing, site speed, structured data, internal linking, and whatever else is holding our pages back.
• Own ASO on the App Store and Google Play.
• Most new mobile users find us through a store search, so this matters as much as the web.
• Titles, subtitles, keyword fields and short descriptions for every localization that counts, chosen on real search volume and rank, not guesswork.
• Make the listings convert.
• Screenshots, preview video, custom product pages for our top search terms, in-app events, Play Store listing experiments and ratings.
• Test them and keep what wins.
• Get every change through review.
• Our category gets close scrutiny from App Review and Google Play, and you'll know the guidelines well enough to grow reach without putting a release at risk.
• Own GEO (generative engine optimization).
• Make Replika the app ChatGPT, Gemini and Google's AI Overviews name and recommend when someone asks for an AI companion.
• Track how often we're cited and how we're described, find the sources those answers draw on, and change what they say: our own pages, structured data, comparison lists, reviews and community threads.
• Build the pages people are searching for.
• Plan feature and comparison pages with our content writer, ship them, and measure what they bring in.
• Set the roadmap and run it.
• Decide what matters most each month, ship it, and report what moved and what didn't.

Требования

• Hands-on SEO experience for a consumer product, with results you can show in traffic and revenue, not just rankings.
• Strong technical SEO.
• You can read a crawl, fix a template and make changes in the CMS or codebase without waiting on an engineer.
• Proven GEO results.
• On a recent project you grew how often a brand gets named and recommended in AI answers, and you can show the before and after.
• This isn't a role to learn GEO in.
• You've already done it and it worked.
• Proven ASO results on both the App Store and Google Play: keyword and metadata work that moved rankings and installs, and listing tests that lifted conversion, ideally across several localizations.
• Comfortable with data.
• Search Console, analytics, App Store Connect and Play Console, an ASO tool like AppTweak, and building your own reports when nobody else will.
• You shape the strategy and do the implementation yourself.
• Excellent written English.
• You've grown organic acquisition for a subscription app.
• Experience with web-to-app funnels.
• You've run a content program with writers and know what makes a page rank and convert.
• Experience in a category where app store review and ad policies are strict.

Условия

• Flexible job schedule and generous vacation policy.
• Direct impact on millions of worldwide users within months.
• Push the boundaries of applied AI in a consumer setting.
• Fully remote, able to work CET hours.