Technical Sales Representative

GAF; United States; Remote; USD 105,000 - 165,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Tuition reimbursement

Wellness program

Job summary

GAF Commercial is seeking a technically savvy TSR to expand the market share in the Atlanta, GA, Birmingham, AL, and Nashville, TN regions. The role focuses on identifying opportunities, generating leads, and educating customers about Liquid Applied Systems within a structured sales cycle.

You will engage architects, contractors, and owners, manage regional opportunities, and champion product specifications.

Qualifications

• High School Diploma / GED required and 5+ years of progressive sales experience.
• Bachelor’s degree preferred with 5+ years in commercial sales in building materials environment.

Responsibilities

• Influence key decision makers in the commercial construction process including architects, owners, contractors, and developers.
• Manage and distribute multiple projects across a multi-month or multi-year sales cycle to increase opportunities.
• Build relationships with the current Preferred Contractor base and identify market gaps for conversion.
• Pull regional project opportunities and new specifications through the customer base.
• Utilize Dodge Analytics, Salesforce CRM, and marketing tools to support selling efforts and education presentations.
• Attend industry events (AIA/ASLA) to support education and engagement with the architectural community.

Skills

Presentation skills

Public speaking

Education

Bachelor's degree

HS Diploma / GED

Tools

Dodge Analytics

Salesforce CRM

Google Workspace

Job description

At GAF Commercial we cover more than buildings. We cover each other. No matter what role, tenure, or department, under this roof you are helping to build the market leader in commercial roofing. Under this roof, we are assembling a winning team that puts the customer at the center of every decision and doesn’t back down from hard work. Under this roof, we support one another in delivering operational excellence daily, while working to make a positive impact for our planet and our communities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Team or Function Overview

The Technical Sales Representative (TSR) position is a critical team member of our Commercial Coatings Sales team. This sales position is remote based and will be responsible for markets in and around Atlanta, GA, Birmingham, AL, and Nashville, TN.

Summary

This exciting position will work to strengthen our presence in the Commercial Roof Coatings industry by identifying opportunities, generating leads, deepening the customer network, teaching and demonstrating products. The ideal candidate must maintain contractor targets and project lists to ensure proper balance and alignment with the opportunities to support the Liquid Applied Systems sales strategy within their territory. This role will be accountable for influencing the key decision makers in the commercial construction process to increase sales opportunities for GAF and its customer base.

Essential Duties

• Influence key decision makers in the commercial construction process including: architects, Landscape Architects, Owners, State, County and City Departments, Engineers, Builders, General Contractors, Developers and Sub Contractors
• Manage, track and distribute significant projects to increase sales opportunities for our customer base throughout a multi-month or multi-year sales cycle.
• Build relationships with the current Preferred Contractor base. Identify gaps in the market and identify target contractors for conversion.
• Own the success of our customers. Work closely with the local Preferred Contractor to pull regional project opportunities and new specifications through the customer base.
• Voice of the customer: Identify externally and communicate internally essential technologies product line presentations, and continuing education presentations, with the objective to have Liquid Applied products specified and installed
• Accountable for utilizing commercial construction data base (Dodge), industry events and GAF website for lead generation. Also, utilize CRM (Salesforce) and current marketing tools (AIA presentations, literature, samples, etc.) to support selling efforts.
• Industry involvement: Actively participates, where appropriate, in associations and attend trade events, such as AIA and ASLA to support education and events throughout the architectural community.

Under This Roof, We Require

• Minimum HS Diploma with at least 5 years of demonstrated commercial sales experience in a building materials environment.
• Bachelor’s Degree highly preferred with at least 5 years of demonstrated commercial sales experience in a building materials environment.
• Specification Sales experience of 5+ years.

Under This Roof, We Also Value

• Liquid Applied or Commercial Roofing experience is ideal and/or experience selling through architects and property management companies.
• Industry experience and insights related to commercial construction, building materials, hardscapes and liquid applied systems is a must.
• Advanced communication and organizational capabilities required.
• Strong presentation and public speaking skills required.
• Proficient use of commercial construction databases such as Dodge Analytics and Salesforce CRM tools.
• Ability to influence others is essential.
• Proficiency with Google Business Suite as well as proficient use of commercial construction databases such as Dodge Analytics and CRM tools such as Salesforce.
• Valid driver’s license is required.

Minimum Requirements

High School Diploma / GED required or equivalent vocational training/experience.

5+ years of progressive experience.

Pay Transparency

Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications.

Annual Compensation Range: $105,000 to $165,000. The Annual Compensation Range listed includes both base salary and an estimated annualized flat commission amount based on recent territory performance.

How We Protect What Matters Most:

1. We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. 2. Our Family-Building benefits support the many different journeys to fertility and parenthood. 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions. 4. Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence. 5. Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program. 6. We’re committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace. We are committed to equal employment opportunity on the basis of each candidate’s qualifications, experience, and merit, without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).