Technical Product Marketing Specialist - EV Charging

Alpitronic; Charlotte, Northern (NC, KY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid Time Off

Paid holidays

Job summary

Alpitronic is seeking a technically minded Product Marketing Specialist who can translate complex EV charging technology into compelling customer solutions. Sitting at the intersection of Product Management, Engineering and Sales, you'll bring customer needs into our product strategy while giving our commercial teams the technical insights, tools and positioning they need to win.

You will collaborate across teams to gather use-cases, develop product requirements, and support portfolio decisions.

Qualifications

• Bachelor's degree in marketing, business, engineering or comparable field.
• 5+ years of experience in product marketing, product management, solutions engineering, technical sales, or related role.
• Experience in EV charging or power electronics or complex technical industries preferred.
• Proactive and independent work style with strong problem-solving and attention to detail.

Responsibilities

• Act as liaison between Sales, Engineering and Product Management to align product strategy with customer needs.
• Contribute technical and commercial insights to proposal development.
• Gather, analyze and prioritize customer use-cases to inform product requirements and portfolio decisions.
• Conduct competitive and technical analysis to identify market trends and opportunities.
• Communicate roadmap updates and participate in weekly calls with strategic customers.
• Provide technical product support during customer meetings and assist in tailored proposals.
• Develop sales tools, training materials and presentations for the sales team.
• Create and maintain marketing materials and technical documentation for the North American market.
• Collaborate with product marketing, corporate affairs and marketing communications to support launches and improvements.

Skills

Cross-functional collaboration

Technical mindset

Problem solving

Attention to detail

Independent working

Education

Bachelor's degree in marketing, business, engineering or comparable field

Job description

Job Summary:

We are seeking a technically minded Product Marketing Specialist who can translate complex EV charging technology into compelling customer solutions. Sitting at the intersection of Product Management, Engineering and Sales, you'll bring customer needs into our product strategy while giving our commercial teams the technical insights, tools and positioning they need to win.

Responsibilities:

• Act as the liaison between Sales, Engineering and Product Management to ensure alignment of product strategy with customer needs.
• Participate in strategic sales discussions, contributing technical and commercial insights to support proposal development.
• Gather, analyze, and prioritize customer use-cases and develop product requirements to inform portfolio decisions.
• Conduct competitive and technical analysis to identify market trends and opportunities.
• Communicate roadmap updates and represent product marketing on weekly calls with strategic customers.
• Provide technical product support during customer meetings and assist in crafting tailored proposals.
• Develop impactful sales tools, training materials, and presentations to empower the sales team.
• Create and maintain high-quality marketing materials and technical documentation for the North American Market
• Collaborate with the product marketing, corporate affairs and marketing communication teams to support product launches and product improvements.

Education & Experience:

• Bachelor's degree in marketing, business, engineering or comparable technical field of study, or business combined with engineering
• 5+ years of experience in product marketing, product management, solutions engineering, technical sales, sales engineering, or a related customer-facing technical role.
• Experience within EV charging, energy, power electronics, electrical infrastructure, or another complex technical industry strongly preferred
• Proactive and independent way of working
• Strong problem-solving skills and hands-on mentality
• Strong attention to detail
• Interest in working in a dynamic and fast-growing company

Schedule: Day shift

Ability to commute/relocate: Charlotte, NC area: Reliably commute or planning to relocate before starting work (Required)

Work Location: On-site

Job Type: Full-time

Alpitronic is an Equal Opportunity Employer. Alpitronic provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Alpitronic complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Applicants must be authorized to work in the United States. Visa sponsorship may be available for select roles.

Compensation for this role will be based on experience, location, and market conditions. A salary range will be provided where required by law.

As a full-time employee of Alpitronic Americas, Inc., you will be eligible to participate in the Company's comprehensive benefits program, subject to the terms and eligibility requirements of each plan. Current benefits include, but are not limited to:

• Medical, Dental, and Vision Insurance
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• 401(k) Retirement Savings Plan administered through Vanguard, allowing eligible employees to contribute pre-tax and/or Roth contributions in accordance with IRS limits. Employees are eligible for any Company matching contributions in accordance with the terms of the plan in effect at the time.
• Paid Time Off (PTO): You will accrue Paid Time Off (PTO) per pay period. PTO may be used for vacation, personal time, or illness in accordance with Company policy.
• Paid Company Holidays in accordance with the Company's annual holiday schedule.