Technical Product Marketing Manager

Baseten; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Baseten is hiring a Technical Product Marketing Manager to articulate complex Baseten products for ML engineers, platform teams, and executive buyers. You will own positioning, drive go-to-market launches, and monitor the competitive landscape across inference, Model APIs, training, and the core platform.

You’ll partner with Product, Engineering, Sales, and Customer Marketing to craft credible technical narratives, create launch assets, and ensure every claim aligns with product behavior.

Qualifications

• Experience explaining technical products to ML engineers and buyers.
• Ability to build launch plans and enablement materials.
• Strong written and verbal communication for cross-functional teams.

Responsibilities

• Own positioning and messaging for Baseten products across inference, APIs, training, and platform.
• Lead launches and enablement, coordinating with product, engineering, sales, and marketing.
• Track competitive landscape and develop a clear POV to sharpen Baseten's messaging.
• Engage customers and sellers to gather feedback that informs product storytelling.

Skills

Technical marketing

Positioning

Go-to-Market

Competitive analysis

Technical writing

Job description

ABOUT BASETENBaseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLEWe’re looking for a Technical Product Marketing Manager who can pick up any Baseten product and explain it clearly to the people who buy it. Baseten sells dedicated inference, Model APIs, training and post-training, and the enterprise platform that ties them together. The work behind each one is the same: understand how the product works, know where it stands against the alternatives, and write about it well enough that an ML engineer trusts it and a buyer acts on it.

We’re hiring for this role across multiple product lines. You’ll work on whichever launch, narrative, or competitive gap matters most at the time, partnering closely with Product, Engineering, Sales, and the rest of product marketing. It’s a good fit for someone who ramps on technical products quickly and wants to be the person who figures out the story.

WHAT YOU’LL DO

PositioningTechnical Narrative

Own positioning and messaging for Baseten products across inference, Model APIs, training and post-training, and the core platform, written for ML engineers, platform teams, and executive buyers.

Work closely with Product and Engineering to understand architecture, tradeoffs, and roadmap, and make sure every technical claim is accurate and backed by how the product actually behaves.

Keep product-level messaging consistent with Baseten’s platform narrative so each product story supports the others.

Write messaging that is technically credible without getting lost in implementation detail.

LaunchesGo-to-Market

Build and run launch plans for new products and major capabilities, from internal enablement through external announcement.

Decide what deserves a full launch and what should ship through docs, sales enablement, or targeted customer outreach.

Create launch assets including messaging briefs, landing pages, technical blog posts, demo storylines, sales decks, one-pagers, and FAQs.

Partner with Demand Gen, Sales, Solutions, and Customer Marketing to turn product capabilities into campaigns and deal support.

CompetitiveMarket Insight

Track the competitive landscape across inference providers, model API companies, hyperscalers, and internal DIY platforms, including pricing, packaging, launches, and messaging.

Turn that analysis into a clear point of view on where Baseten wins and loses, and use it to sharpen positioning.

Talk to customers and sellers to understand buying criteria, objections, and deal blockers, and bring what you learn back to Pr