Technical Product Marketing Lead - Demos & AI

Salesforce

Chicago (IL)

Hybrid

USD 117,000 - 217,000

Full time

14 days+

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Job summary

Salesforce is seeking a Technical Product Marketing Manager/Sr Manager to turn roadmap features into live demos that showcase real screens and click paths. You’ll collaborate with Product Management and Sales Engineering to empower technical sellers with compelling, scalable demos.

You will scale demo creation, explore AI-powered storytelling, and develop GTM assets for multiple surfaces, driving adoption and market impact.

Qualifications

  • 5+ years in technical product marketing, product management, or solution engineering at a high-tech company.
  • Enterprise application experience (CRM, ERP, customer service, etc.).
  • Deep demo-building expertise end-to-end, from narrative to technical execution.
  • Strong exec-facing presentation skills.
  • Uses data and analytics to drive decisions with measurable marketing goals.
  • Experience building with Frontier and other AI tools (Claude, ChatGPT, etc.).
  • Experience building marketing assets: Figma product visuals, demo videos, event/webinar content.
  • Preferred: Video editing (Premiere/Camtasia/FinalCut), Salesforce Product Experience.
  • Bachelor's degree required; MB or equivalent experience highly desirable.

Responsibilities

  • Design and build product demos end to end, including screens, workflows, and click paths grounded in real customer use cases.
  • Translate roadmap and product functionality into visual demo narratives that make complex capabilities easy to see and understand.
  • Maintain and evolve demo environments so they reflect shipped product accurately and reliably.
  • Build repeatable systems and templates that let demos scale efficiently across sellers, regions, and use cases.
  • Use AI tools to speed up demo creation, personalize demos for specific audiences, and experiment with new storytelling formats.
  • Partner with Sales Engineering to give technical sellers new, hands-on ways to showcase Slack's capabilities.
  • Partner with cross-functional marketing teams, developing GTM demo assets to promote across surfaces.
  • Develop technical enablement materials, FAQs, and training that help sellers speak confidently to how the product actually works.
  • Track emerging AI and technology trends and translate them into new demo concepts and keynote moments.

Skills

Tech product marketing
Enterprise apps
Demo building
Executive presenting
Data-driven
AI tools Claude
Marketing assets
Video editing
Salesforce exp

Education

Bachelor's degree
MBA or equivalent

Tools

Claude
ChatGPT
Frontier AI
Figma
Premiere
Camtasia
Final Cut Pro

Job description

Salesforce is seeking a Technical Product Marketing Manager/Sr Manager to turn roadmap features into live demos that showcase real screens and click paths. You’ll collaborate with Product Management and Sales Engineering to empower technical sellers with compelling, scalable demos.

You will scale demo creation, explore AI-powered storytelling, and develop GTM assets for multiple surfaces, driving adoption and market impact.

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