Technical Marketing Specialist

Shamrock Trading Corporation; Overland Park (KS); On-site; USD 65,000 - 105,000; Full time

Benefits offered by this job

Training & Development

Medical coverage for employees

Employee stock ownership

Generous PTO & WFH after intro

Job summary

Shamrock Trading Corporation in Overland Park, KS is seeking a Technical Marketing Specialist to own the marketing technology stack, integrations, tracking, and automation that power customer acquisition and reporting.

You’ll partner with cross‑functional teams to ensure visibility of performance trends, measure success, and uncover opportunities. The ideal candidate is analytical, detail‑oriented, collaborative, and passionate about solving technical challenges.

Qualifications

• 3+ years of experience in marketing operations, marketing technology, technical marketing, or a similar role.
• Experience with Salesforce, marketing automation platforms, CRM systems, APIs, reporting/analytics platforms and integration tools such as Zapier.
• Working knowledge of Google Tag Manager, Google Analytics, Search Console, and digital marketing measurement best practices.
• Strong analytical, troubleshooting, and problem‑solving skills with the ability to translate business needs into technical solutions.
• Experience building reports and dashboards using marketing and CRM data.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
• Strong written and verbal communication skills with the ability to present technical concepts to non‑technical stakeholders.
• Self‑motivated, collaborative, and committed to continuous learning in a rapidly evolving marketing technology landscape.

Responsibilities

• Administer Salesforce Campaigns with accurate structure, attribution, and reporting.
• Support development of marketing dashboards, reporting, and analytics for actionable insights.
• Assist in evaluating and managing new marketing technologies and integrations.
• Administer Google Tag Manager, Google Analytics, Search Console, and other Google products with custom event tracking.
• Maintain marketing tech platforms like Branch.io, Microsoft Clarity, Gimbal, and Drift Chat.
• Collaborate with cross‑functional teams to implement and improve technical marketing solutions for growth.
• Document processes and maintain technical standards across the marketing tech stack.

Skills

Salesforce

Marketing automation

CRM systems

APIs

Dashboards

Google Analytics

Google Tag Manager

Tools

Branch.io

Microsoft Clarity

Gimbal

Drift Chat

Zapier

Job description

About Shamrock Trading Corporation

Shamrock Trading Corporation is a family of brands that has been serving the transportation and logistics industries since 1986. Shamrock offers factoring solutions, export financing, third‑party logistics, a fuel card program and trucking technology.

About the Role

The Technical Marketing Specialist manages the marketing technology, integrations, tracking, and automation that power customer acquisition and reporting. This role develops and maintains the technical infrastructure behind marketing initiatives, while partnering with cross‑functional teams to ensure marketing has the visibility needed to identify performance trends, measure success, and uncover strategic opportunities. The ideal candidate is analytical, detail‑oriented, collaborative, and passionate about solving technical challenges.

What You’ll Do

• Administer and maintain Salesforce Campaigns, ensuring accurate campaign structure, attribution, and reporting.
• Support the development and maintenance of marketing dashboards, reporting, and analytics, providing actionable insights to marketing leadership.
• Assist in the evaluation, implementation, and ongoing management of new marketing technologies and platform integrations.
• Administer Google Tag Manager, Google Analytics, Search Console, and other Google products, including custom event tracking and reporting enhancements.
• Maintain and optimise marketing technology platforms including Branch.io, Microsoft Clarity, Gimbal, Drift Chat, and other emerging solutions.
• Collaborate with cross‑functional teams to identify, implement, and improve technical marketing solutions that drive customer acquisition, operational efficiency, and revenue growth.
• Document processes, maintain technical standards, and support troubleshooting across the marketing technology ecosystem.

What You’ll Bring

• 3+ years of experience in marketing operations, marketing technology, technical marketing, or a similar role.
• Experience working with Salesforce, marketing automation platforms, CRM systems, APIs, reporting/analytics platforms and integration tools such as Zapier.
• Working knowledge of Google Tag Manager, Google Analytics, Search Console, and digital marketing measurement best practices.
• Strong analytical, troubleshooting, and problem‑solving skills with the ability to translate business needs into technical solutions.
• Experience building reports and dashboards using marketing and CRM data.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
• Strong written and verbal communication skills with the ability to present technical concepts to non‑technical stakeholders.
• Self‑motivated, collaborative, and committed to continuous learning in a rapidly evolving marketing technology landscape.

Benefits

• Training and Development: Ongoing training and professional development opportunities.
• Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents, and gym benefits.
• Financial: Generous company 401(k) contributions and employee stock ownership after one year.
• Work‑Life Balance: Competitive PTO and work-from-home opportunities after an introductory period.