Technical Marketing Specialist

Shamrock Trading Corp.; Overland Park (KS); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Training & development

Medical benefits

401(k) and ESOP

Work-from-home after intro

Job summary

Shamrock Trading Corporation is seeking a Technical Marketing Specialist in Overland Park, KS to manage marketing technology, integrations, tracking and automation powering customer acquisition and reporting.

You will partner with cross-functional teams to ensure visibility of performance trends, identify opportunities, and drive revenue growth through technical marketing solutions. The role emphasizes analytical, detail‑oriented, collaborative problem‑solving and continuous learning.

Qualifications

• 3+ years of experience in marketing operations, marketing technology, technical marketing, or a similar role.
• Experience with Salesforce, marketing automation platforms, CRM systems, APIs, reporting/analytics platforms and integration tools such as Zapier.
• Working knowledge of Google Tag Manager, Google Analytics, Search Console, and digital marketing measurement best practices.
• Strong analytical, troubleshooting, and problem‑solving skills with the ability to translate business needs into technical solutions.
• Experience building reports and dashboards using marketing and CRM data.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
• Strong written and verbal communication skills with the ability to present technical concepts to non‑technical stakeholders.
• Self‑motivated, collaborative, and committed to continuous learning in a rapidly evolving marketing technology landscape.

Responsibilities

• Administer and maintain Salesforce Campaigns, ensuring accurate campaign structure, attribution, and reporting.
• Support the development and maintenance of marketing dashboards, reporting, and analytics, providing actionable insights to marketing leadership.
• Assist in the evaluation, implementation, and ongoing management of new marketing technologies and platform integrations.
• Administer Google Tag Manager, Google Analytics, Search Console, and other Google products, including custom event tracking and reporting enhancements.
• Maintain and optimize marketing technology platforms including Branch.io, Microsoft Clarity, Gimbal, Drift Chat, and other emerging solutions.
• Collaborate with cross‑functional teams to identify, implement, and improve technical marketing solutions that drive customer acquisition, operational efficiency, and revenue growth.
• Document processes, maintain technical standards, and support troubleshooting across the marketing technology ecosystem.

Skills

Analytical thinking

Problem solving

Attention to detail

Cross-functional collaboration

Communication skills

Tools

Salesforce

Marketing automation platforms

CRM systems

APIs

Zapier

Google Tag Manager

Google Analytics

Google Search Console

Branch.io

Microsoft Clarity

Gimbal

Drift Chat

Job description

About Shamrock Trading Corporation

Shamrock Trading Corporation is a family of brands that has been serving the transportation and logistics industries since 1986. Shamrock offers factoring solutions, export financing, third‑party logistics, a fuel card program and trucking technology.

Why You’ll Love Working Here

Our award‑winning culture is a testament to our commitment to growth, recognition and empowerment. From day one, we prioritize employees first, encouraging them to think and act like owners and providing endless opportunities for growth and self‑development, both personally and professionally. Shamrock has been recognized as one of America’s 2025 “Most Loved Workplaces” by Newsweek.

At Shamrock, we hire bright, ambitious people and give them the tools they need for a successful, long‑term career here. Shamrock also offers a premier set of benefits for employees and their families:

• Training and Development: Ongoing training and professional development opportunities
• Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents, and gym benefits
• Financial: Generous company 401(k) contributions and employee stock ownership after one year
• Work‑Life Balance: Competitive PTO and work from home opportunities after an introductory period

About the Role

The Technical Marketing Specialist manages the marketing technology, integrations, tracking, and automation that power customer acquisition and reporting. This role develops and maintains the technical infrastructure behind marketing initiatives, while partnering with cross‑functional teams to ensure marketing has the visibility needed to identify performance trends, measure success, and uncover strategic opportunities. The ideal candidate is analytical, detail‑oriented, collaborative, and passionate about solving technical challenges.

What You’ll Do

• Administer and maintain Salesforce Campaigns, ensuring accurate campaign structure, attribution, and reporting.
• Support the development and maintenance of marketing dashboards, reporting, and analytics, providing actionable insights to marketing leadership.
• Assist in the evaluation, implementation, and ongoing management of new marketing technologies and platform integrations.
• Administer Google Tag Manager, Google Analytics, Search Console, and other Google products, including custom event tracking and reporting enhancements.
• Maintain and optimize marketing technology platforms including Branch.io, Microsoft Clarity, Gimbal, Drift Chat, and other emerging solutions.
• Collaborate with cross‑functional teams to identify, implement, and improve technical marketing solutions that drive customer acquisition, operational efficiency, and revenue growth.
• Document processes, maintain technical standards, and support troubleshooting across the marketing technology ecosystem.

What You’ll Bring

• 3+ years of experience in marketing operations, marketing technology, technical marketing, or a similar role.
• Experience working with Salesforce, marketing automation platforms, CRM systems, APIs, reporting/analytics platforms and integration tools such as Zapier.
• Working knowledge of Google Tag Manager, Google Analytics, Search Console, and digital marketing measurement best practices.
• Strong analytical, troubleshooting, and problem‑solving skills with the ability to translate business needs into technical solutions.
• Experience building reports and dashboards using marketing and CRM data.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
• Strong written and verbal communication skills with the ability to present technical concepts to non‑technical stakeholders.
• Self‑motivated, collaborative, and committed to continuous learning in a rapidly evolving marketing technology landscape.