Technical Marketing Segment Manager - Hillsboro, OR

Rohde & Schwarz (China) Technology Co., Ltd.; Hillsboro (OR); On-site; USD 70,000 - 95,000; Full time

Job summary

Rohde & Schwarz (China) Technology Co., Ltd. is seeking an individual in the United States for developing accurate market analysis and effective marketing plans. The role involves collaborating with the marketing team and sales channels to create tools that enhance sales efficiency.

Responsibilities include representing the company at industry events and creating educational content that highlights product capabilities and differentiators. Up to 30% travel may be necessary for this position.

Qualifications

• Strong engineering background.
• Experience in marketing plans and product introductions.
• Ability to collaborate with marketing and sales teams.

Responsibilities

• Develop an accurate and up-to-date market analysis for target industries.
• Leverage engineering background for marketing plans and product introductions.
• Represent the company at events and forums.
• Collaborate with the marketing team to improve sales efficiency.
• Create educational content addressing customer needs.

Job description

• Develop an accurate and up-to-date market analysis for your target industries and applications. Understand business performance, market drivers, and trends.
• Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events).
• Represent the company and products at events, forums, and industry publications.
• Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency.
• Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives.
• Up to 30% domestic and international travel may be required.