Technical Marketing Segment Manager - Hillsboro, OR

ROHDE & SCHWARZ GmbH & Co. KG; Hillsboro (OR); On-site; USD 60,000 - 90,000; Full time

Job summary

ROHDE & SCHWARZ GmbH & Co. KG is looking for a marketing specialist based in Hillsboro, Oregon, to develop market analysis and effective marketing plans for targeted industries. This role involves close collaboration with the marketing team to improve sales efficiency and creating educational content for customers.

The candidate should possess a strong engineering background and be prepared for up to 30% travel, both domestic and international. Join a dynamic team that is committed to delivering results in a competitive market.

Qualifications

• Strong engineering background for effective marketing plans.
• Ability to analyze market performance and trends.

Responsibilities

• Develop market analysis for target industries.
• Create educational content highlighting product capabilities.
• Collaborate with marketing and sales teams to improve efficiency.

Job description

• Develop an accurate and up-to-date market analysis for your target industries and applications. Understand business performance, market drivers, and trends.
• Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events).
• Represent the company and products at events, forums, and industry publications.
• Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency.
• Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives.
• Up to 30% domestic and international travel may be required.