Technical Marketing Leader

Matrix Adhesives Group; Westerville (OH); On-site; USD 120,000 - 160,000; Full time

Job summary

Matrix Adhesives Group in the United States seeks a Technical Marketing Leader to own all marketing activities for technical and industrial product lines, including Self-Seal Firestopping, SCIGRIP, and related offerings. This role drives go‑to‑market actions, positioning, and post-launch performance across channels.

You will partner with Product, Sales, and Operations to shape launches, develop compelling value propositions, and build brand messaging that differentiates the portfolio.

Qualifications

• 7-10 years B2B marketing experience.
• Experience with technical construction products (HVAC, specified systems).
• Bachelor's degree in marketing, engineering or related field.

Responsibilities

• Develop and execute market strategies and growth plans for technical product lines.
• Lead market, customer, and competitive analysis to identify unmet needs and opportunities.
• Partner with Product Director, Sales, Technical Service, and Operations to plan launches and post-launch performance tracking.
• Manage brand strategy and messaging across the technical portfolio.
• Build industry engagement and thought leadership through customer insights, content, events, and associations.
• Support key account growth by developing value propositions and marketing programs with Sales and technical teams.
• Lead demand generation programs, define metrics, monitor pipeline and optimize investments.

Skills

Strategic thinking

Customer focus

Commercial acumen

Cross-functional collaboration

Communication

Project management

Market analysis

Education

Bachelor's degree in marketing, engineering or related field

MBA preferred

Job description

Founded in 2021, Matrix Adhesives Group is a growth-driven company committed to delivering high-performance bonding and sealing solutions across diverse industries. We bring together some of the most trusted and innovative brands in the adhesives and sealants market - each with a proven legacy of quality, performance, and reliability.

Our portfolio includes industry-leading names–each contributing unique expertise and capabilities to meet the evolving needs of our customers. Through our brands, we offer a comprehensive range of products engineered for construction, industrial, commercial, and specialty applications.

At the core of our business is a relentless focus on operational excellence, customer partnership, and cutting-edge research and development. We don’t just supply adhesives. We help build stronger, safer, and more efficient systems for the future.

Matrix Adhesives Group is more than a supplier. We are your collaborative partner backed by a powerhouse of leading brands - committed to performance, innovation, and long-term value.

The Technical Marketing Leader will own all marketing activities for products and brands sold into technical and industrial applications within the Matrix portfolio. This includes the Self-Seal® Firestopping product line, SCIGRIP® and related products used in product fabrication, and transportation applications. These product lines have many growth opportunities in the market including adjacent applications, new technologies/products, share gain, new customer acquisition, and channel development.

Essential Duties and Responsibilities

• Develop and execute market strategies and growth plans for technical and industrial product lines, translating business objectives into prioritized initiatives, measurable targets, and clear go-to-market actions.
• Lead market, customer, and competitive analysis to identify unmet needs, emerging trends, adjacent applications, and opportunities for share gain, customer acquisition, and channel expansion.
• Partner with Product Director, Sales, Technical Service, and Operations to plan and execute product launches, including positioning, value propositions, sales enablement, launch communications, and post-launch performance tracking.
• Manage brand strategy and messaging across the technical portfolio, ensuring consistent positioning, differentiated value propositions, and effective application across customer touchpoints and marketing materials.
• Build industry engagement and thought leadership through customer insights, technical content, trade associations, events, and other channels that strengthen market credibility and brand visibility.
• Support key account growth by developing account-specific value propositions, customer presentations, commercial tools, and marketing programs in partnership with Sales and technical teams.
• Lead demand generation programs across relevant channels, define success metrics, monitor pipeline and campaign performance, and optimize investments based on results.
• Travel 20%-40%
• Strategic Thinking
• Customer Focus
• Commercial Acumen
• Cross-Functional Collaboration
• Communication
• Project Management

Education and Experience Requirements

Required Qualifications

• 7-10 years B2B marketing experience.
• Experience with technical construction products (eg. HVAC, specified systems).
• Bachelor's degree in marketing, engineering or a related field.

Preferred Qualifications

• MBA preferred.
• Experience in firestopping applications/channels.
• Experience in transportation sourcing/production (marine, RV, rail, automotive).
• Industrial fabrication or maintenance exposure.

We are an equal opportunity employer and consider all qualified applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.