Technical Content Marketer

650 Industries, Inc.; United States; Remote; USD 115,000 - 145,000; Full time

Benefits offered by this job

Equity

Medical, dental, and vision benefits

401(k) retirement plan

Job summary

Expo is seeking a content writer to create tutorials, guides, blog posts, and sample apps for developers using the Expo platform. You will build every example on real devices against the current SDK, and nothing ships until it runs.

This remote role (US) sits in Marketing and reports to the Head of Marketing, collaborating with DevRel, docs, product and engineers to drive signups and EAS activation. You’ll be measured by signups and top-of-funnel pipeline from your published content.

Qualifications

• 3+ years writing technical content for developers
• Understanding of how SEO works for developer content
• Experience using data to decide what to write and tie posts to signups
• Daily use of AI tools and ability to discuss their impact
• Clear, concise writing that prioritizes what matters

Responsibilities

• Ship hands-on technical content weekly (tutorials, guides, blog posts)
• Own the education hub content plan and route readers to Expo products
• Turn SEO findings into content with structured pages for search engines and LLMs
• Plan execution of content for launches with product marketing and engineers
• Draft video scripts and outlines with Expo engineers for tutorials and launches
• Collaborate with docs team on guides and report product friction to the right teams
• Tie content to outcomes by tracking signups and activation and influencing pipeline

Skills

Technical writing

SEO awareness

Data-driven writing

AI tooling familiarity

Plain writing

Expo familiarity

Tools

HubSpot

Sanity

Semrush

Ahrefs

Job description

company

Expo is the open-source React Native framework and the cloud platform built around it. Developers use the Expo SDK, Expo Router, and Expo CLI to write universal apps for Android, iOS, and the web, then use Expo Application Services (EAS) to run the rest of the app lifecycle: EAS Build, Submit, Update, Workflows, and Observe, with EAS Simulators in preview now. We are building mobile AI infrastructure: the framework and services that developers, and the coding agents they work with, use to get real apps into production. React Native is the proof point.

Expo started in 2015. Today the framework sees 2M+ weekly npm downloads and 100K+ weekly active developers, the main repo has 50K+ GitHub stars, and teams at Brex, Coinbase, Flexport, RBI, SpaceX, and Sweetgreen build with it. We are a founding member of the React Foundation and a remote-friendly team of roughly 50 people.

role

Expo's audience reads code before it reads copy. This role writes the content that meets developers where they search, ask, and learn: tutorials, guides, blog posts, sample apps, and the problem-first explainers in our education hub [URL to confirm]. You build every example yourself, on real devices, against the current SDK, and nothing ships until it runs.

This role is Remote (US). You will sit in marketing, report to Dan Kelly, Head of Marketing, and work day to day with DevRel, the docs team, product, and the engineers who ship EAS. Your work is measured the way the rest of go-to-market is: by the signups, EAS activation, and top-of-funnel pipeline that start with something you published.

What you'll do

• Ship hands-on technical content every week. Case Studies, how-to guides, migration guides, comparison pages, and blog posts about building mobile apps with AI and Expo.
• Own the education hub content plan. Write the problem-first explainers developers and answer engines look for (what React Native is, how cross-platform mobile development works, how over-the-air updates work, how to set up mobile CI/CD) and route readers to the right Expo product.
• Turn SEO and AEO findings into content. Use our query-to-content gap analysis and AEO working docs to decide what to write, structure pages so search engines and LLMs cite them, and keep top pages fresh.
• Contribute content for launches. For every release of a new service we build a Bill of Materials with many pieces of content on it. We need you to be able to own the execution of some of that content. Depending on your technical depth that could be a getting-started guide, a launch post, several case studies, . You will plan these with product marketing and the engineers building the feature, and you will hit the rough edges before our users do.
• Write with engineers. Draft video scripts and outlines with Expo engineers and DevRel for YouTube tutorials and launch walkthroughs, and turn conference talks into blog posts.
• Close the gap between docs and real use. Work with the docs team on docs-adjacent guides, and send the doc bugs and product friction you find back to the right team.
• Tie content to outcomes. Put a tracked CTA on every piece, report signups, product adoption, and influenced pipeline in HubSpot with Klaire (demand and performance), and use that data to choose what to write next.

What you bring

• You build with Expo. You have some experience building an app with Expo. Everyone here is a builder.
• 3+ years writing technical content for developers (tutorials, guides, docs, or technical blog posts), with a public portfolio.
• You can demonstrate an understanding of how SEO works for developer content, and of how LLMs and answer engines choose which sources to cite.
• You have used data to decide what to write, and you can connect a post to signups.
• You use AI tools every day and can talk specifically about where they help and where they get things wrong.
• Plain, precise writing. You cut words and keep the ones that matter.

Nice to have

• You have shipped an app to the App Store or Google Play.
• Video experience: on camera, screen recording, or scripting for YouTube.
• Experience building with LLM APIs, MCP, or agent tooling.
• Familiarity with HubSpot, Sanity, or SEO tools such as Semrush or Ahrefs.

The salary range for this role is $115,000–$145,000 annually , depending on experience, skills, and work location. At Expo, we offer a competitive total rewards package that includes equity, comprehensive medical, dental, and vision benefits, and a 401(k) retirement plan.