Technical Content Marketer

Expo; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary + equity

401(k) with company matching

$6,000 equipment budget

Flexible schedule

Flexible PTO ~17 days/yr

Parental leave 12 weeks

Annual learning budget

Conference & regional meetups

Job summary

Expo, Inc is seeking a writer to craft developer-focused tutorials, guides, blogs, and sample apps. Work remotely in the US, collaborating with DevRel, docs, product, and engineers to drive signups and EAS activation.

You will ship hands-on content weekly, own the education hub plan, and turn SEO findings into content. You will also draft video scripts and contribute to launches, linking readers to Expo products.

Qualifications

• 3+ years writing technical content for developers; public portfolio.
• Understanding of how SEO works for developer content and how LLMs cite sources.
• Experience turning data into content decisions and linking posts to signups.
• Proficient with AI tools to speed up content creation and developer workflows.
• Clear, precise writing with ability to ship end-to-end content.

Responsibilities

• Ship hands-on technical content weekly: tutorials, guides, blogs, and sample apps.
• Own the education hub content plan and problem-first explainers.
• Translate SEO findings into structured content that attracts developers.
• Contribute content for launches and coordinate with product and engineers.
• Draft video scripts and outlines for YouTube tutorials and launch walkthroughs.
• Close gaps between docs and real-world usage; report findings to teams.
• Tie content to outcomes and track signups and product adoption.

Skills

Technical writing

SEO awareness

Content strategy

Portfolio

YouTube scripts

Job description

Expo's audience reads code before it reads copy. This role writes the content that meets developers where they search, ask, and learn: tutorials, guides, blog posts, sample apps, and the problem-first explainers in our education hub . You build every example yourself, on real devices, against the current SDK, and nothing ships until it runs.

This role is Remote (US). You will sit in marketing, report to the Head of Marketing, and work day to day with DevRel, the docs team, product, and the engineers who ship EAS. Your work is measured the way the rest of go-to-market is: by the signups, EAS activation, and top-of-funnel pipeline that start with something you published.

• Ship hands-on technical content every week. Case Studies, how-to guides, migration guides, comparison pages, and blog posts about building mobile apps with AI and Expo.
• Own the education hub content plan. Write the problem-first explainers developers and answer engines look for (what React Native is, how cross-platform mobile development works, how over-the-air updates work, how to set up mobile CI/CD) and route readers to the right Expo product.
• Turn SEO and AEO findings into content. Use our query-to-content gap analysis and AEO working docs to decide what to write, structure pages so search engines and LLMs cite them, and keep top pages fresh.
• Contribute content for launches. For every release of a new service we build a Bill of Materials with many pieces of content on it. We need you to be able to own the execution of some of that content. Depending on your technical depth that could be a getting-started guide, a launch post, or several case studies. You will plan these with product marketing and the engineers building the feature, and you will hit the rough edges before our users do.
• Write with engineers. Draft video scripts and outlines with Expo engineers and DevRel for YouTube tutorials and launch walkthroughs, and turn conference talks into blog posts.
• Close the gap between docs and real use. Work with the docs team on docs-adjacent guides, and send the doc bugs and product friction you find back to the right team.
• Tie content to outcomes. Put a tracked CTA on every piece, report signups, product adoption, and influenced pipeline in HubSpot with Klaire (demand and performance), and use that data to choose what to write next.
• You build with Expo. You have some experience building an app with Expo. Everyone here is a builder.
• 3+ years writing technical content for developers (tutorials, guides, docs, or technical blog posts), with a public portfolio.
• You can demonstrate an understanding of how SEO works for developer content, and of how LLMs and answer engines choose which sources to cite.
• You have used data to decide what to write, and you can connect a post to signups.
• You use AI tools every day and can talk specifically about where they help and where they get things wrong.
• Plain, precise writing. You cut words and keep the ones that matter.
• You have shipped an app to the App Store or Google Play.
• Video experience: on camera, screen recording, or scripting for YouTube.
• Experience building with LLM APIs, MCP, or agent tooling.
• Familiarity with HubSpot, Sanity, or SEO tools such as Semrush or Ahrefs.
• Small team, real ownership. Everyone at Expo works on something important because the team is small and does a lot. The go-to-market team is small and fast, and you will own your work end to end.
• Everyone is a builder. We expect you to use AI tools (Claude Code, Codex, or similar) to speed up your own work and the team's, including wiring up APIs and small workflows yourself.
• Our values: build developer trust, ship and improve, flexible primitives, and make it work.
• Our GTM principles: land with the developer and expand with the executive, master the product and champion the customer, let feedback drive strategy, nail the fundamentals, and treat every touchpoint (docs, decks, posts) as a chance to earn trust.
• Reach. Millions of people use apps made with Expo every day, and when we improve Expo, hundreds of thousands of developers benefit.
• Remote-friendly and flexible. We are a distributed team that works mostly during North American hours. We care about outcomes, not 9-to-5 hours.

Expo is agentic mobile infrastructure for building, shipping, and running native apps for iOS, Android, and the web. Millions of developers and AI agents use Expo’s open-source framework and cloud services to go from idea to production, with tools to build, submit to the app stores, ship over-the-air updates, and monitor performance and crashes at scale. Founded in 2015, Expo is on a mission to make great software development accessible to everyone.

We offer competitive compensation and a supportive environment to help you do your best work:

• Compensation: Competitive salary + equity package.
• Retirement: 401(k) plan with company matching - U.S. only.
• Equipment budget: $6,000 to set up your ideal work setup (laptop, monitor, etc.).
• Flexible schedule: We care about outcomes, not 9-to-5 hours. Adjust your work schedule to when you’re most productive.
• Flexible PTO: Take the time you need - employees average about 17 days off per year (in addition to regional holidays).
• Parental leave: 12-week fully paid parental leave for all new parents.
• Continuous learning: Annual budget for courses, books, or training to invest in your professional development.
• Community & Growth: Opportunities to speak at conferences, represent Expo at industry events, and attend regional meetups with the team.

Expo is a distributed team that works mostly during North American hours. We are hiring across the United States.

You'll learn about our team and we'll learn about you to see where you'd fit in. We'll also discuss your experience and what you're looking for in your next role.

Interview with the team

You'll meet with a few members of the team to discuss your experience, technical skills, and how you'd approach the role. Typically this is done over four 45m video calls that occur over a few days.

Once we've decided to move forward, we'll make you an offer. We'll discuss the details of the offer and answer any questions you have.