Technical Business Analyst

GlobalPoint; Atlanta (GA); On-site; USD 75,000 - 95,000; Full time

Job summary

A leading technology consultancy based in Atlanta is seeking a Technical Business Analyst proficient in Salesforce and Marketing Cloud. The successful candidate will provide support, manage reporting capabilities, and collaborate with multiple teams to enhance data management solutions. Strong problem-solving abilities are essential, along with certifications in Salesforce. This role involves ensuring data quality and consistency while documenting processes for operational excellence.

Qualifications

• Strong skills in needs analysis and eliciting requirements from technical and non-technical teams.
• Exceptional problem-solving skills with knowledge of Salesforce.
• Experience with project management tasks including requirements writing.

Responsibilities

• Provide ongoing user support for complex Salesforce issues.
• Create advanced reports and dashboards in Salesforce.
• Collaborate with teams to translate business needs into Salesforce solutions.

Skills

Salesforce Certified Business Analyst

Salesforce Certified Administrator

Salesforce Trailhead knowledge

Needs analysis

Problem-solving

Tools

Salesforce CRM

Marketing Cloud

IT Business Management

Miro

Microsoft 365 suite

Job description

Title

Technical Business Analyst

Location

Atlanta, GA

Duration

3+ Months

Scope of Work

This role is the subject matter expert and the go-to for troubleshooting resources for Salesforce Lightning Experience and Marketing Cloud. The role integrates complex analytical and technical capabilities within our Salesforce and Marketing Cloud instance, troubleshoots ongoing technical and data integration issues, manages UAT and facilitates adoption and enablement to hand back to functional users. Functional users include a diverse group of both technical and non-technical staff in the business unit. The role requires an advanced knowledge of various documentation processes, business system architecture and associated technologies, advanced skills in data organization and analysis, problem solving, systems documentation and report writing as applied within assigned system(s). Additionally, it requires skills in functional leadership and cross‑communication between functional users and technical groups, the ability to manage work on multiple projects with competing priorities, effective analytical and presentation skills, excellent organization, time management skills, and professionalism.

Technical Systems And Tools Frequently Utilized Include

• Salesforce CRM
• Marketing Cloud
• IT Business Management
• Miro
• Microsoft 365 suite

Job Duties

• Provide ongoing user support including troubleshooting and resolution of more complex Salesforce issues.
• Strengthen Salesforce reporting capabilities by creating advanced reports and dashboards, including use of cross‑filters and custom report types.
• Build, optimize, and integrate advanced Marketing Cloud features such as Cloud Pages to support digital communication needs and data capture workflows.
• Collaborate with Marketing, Advising, and Digital Communications teams to translate business needs into scalable Salesforce/Marketing Cloud solutions.
• Ensure data quality and consistency across Marketing Cloud and Salesforce, including troubleshooting list/segment issues and automation behavior.
• Document processes, enhancements, and recommendations to support ongoing operational excellence.

Minimum Qualifications

• Salesforce Certified Business Analyst
• Salesforce Certified Administrator
• Demonstrated Salesforce Trailhead knowledge/ranking
• Strong skills in needs analysis and eliciting requirements from both technical and non-technical teams.
• Strong skills in needs analysis and eliciting requirements from both technical and non-technical teams.
• Strong skills in needs analysis and eliciting requirements from both technical and non-technical teams.

Preferred Qualifications

• Salesforce Platform App Builder
• Salesforce Marketing Cloud Email Specialist

Problem‑Solving

Exceptional problem‑solving skills with a strong comfort level working in Salesforce. While you don't need to know all the answers, you must have the curiosity to find them.

Project Management

Experience with project management tasks, including requirements writing and review, flow and process diagramming, and wireframing.

Salesforce Technical Knowledge

Understanding of Salesforce skills, including AppExchange, data management, reports and dashboards, and Marketing Cloud or other similar CRM systems.