Team Lead, SEO and AEO

Atlassian; United States; Hybride; USD 112 000 - 176 000; Plein temps

Résumé du poste

Atlassian in Austin, Texas, is seeking a Senior SEO/AEO Leader to guide a team of SEO and AEO experts. You will own goals, outcomes, and strategy, aligning with marketing and product objectives to drive measurable results.

You will coach and develop talent, collaborate with product marketing, content, growth, and engineering, and ensure technical SEO priorities, site hygiene, and analytics KPIs are delivered.

Qualifications

• 5+ years of SEO experience, including 2+ years leading or managing an SEO team.
• Proven ability to influence cross-functional peers and senior stakeholders by translating SEO insights into business language.
• Track record of scaling organic search as a performance channel through content, technical SEO, and cross-functional collaboration.
• Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau.
• Experience with technical SEO implementation, including indexation, crawl optimization, page speed, and structured data.
• Preferred: 10+ years in enterprise B2B SaaS environments; AI/LLM-driven SEO/AEO workflows.

Responsabilités

• Manage a team of SEO and AEO experts, building a high-performing team culture.
• Own and establish goals, outcomes, and strategy for the SEO/AEO team, aligning with marketing and product objectives.
• Develop team capabilities through coaching, mentorship, and guidance.
• Collaborate cross-functionally with product marketing, content, growth product, and engineering teams.
• Ensure the team delivers on technical SEO priorities (site hygiene, accessibility, structured data).
• Develop metrics and KPIs to evaluate marketing impact and communicate progress to leadership.
• Influence cross-functional partners and senior stakeholders with data-driven insights.
• Lead industry transitions (AI-powered search, Google SGE, LLM-driven discovery) and navigate changes.

Connaissances

SEO management

Team leadership

Cross-functional collaboration

Analytics & reporting

Google Analytics

Looker Studio

Tableau

Technical SEO

Structured data

Indexing optimization

Outils

Google Search Console

BrightEdge

Semrush

Screaming Frog

Description du poste

Team: Marketing

Location: Austin, United States or Remote

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

In this role, you will:

• Manage a team of SEO and AEO experts, building and sustaining a high-performing team culture — fostering efficiency, iteration, and collaboration.
• Own and establish the goals, outcomes, and strategy for the SEO/AEO team, aligning with department and organizational objectives to drive measurable results.
• Develop team members' capabilities through ongoing coaching, mentorship, and guidance — helping them grow business acumen, cross-functional partnership skills, and channel expertise.
• Identify opportunities for improvement within the team's domain, leveraging industry knowledge to evaluate and resolve operational issues and optimize processes.
• Collaborate cross-functionally with product marketing, content, growth product, and engineering teams to ensure SEO/AEO recommendations are implemented effectively and aligned with broader marketing strategy.
• Ensure the team delivers on technical SEO priorities (site hygiene, accessibility, structured data), maintaining high quality and operational excellence.
• Develop metrics and KPIs to evaluate marketing impact — analyze data to optimize strategies, inform resource allocation, and communicate progress to leadership to foster alignment and transparency.
• Influence cross-functional partners and senior stakeholders by presenting data-driven evidence and building alignment between SEO/AEO and broader marketing and product strategies.
• Provide direction during industry transitions (e.g., AI-powered search, Google SGE, LLM-driven discovery), supporting the team and cross-functional peers in navigating change and adapting strategies to maintain Atlassian's visibility.
• Lead critical analysis of emerging risks or underperformance in organic and AI-driven channels — identify root causes, respond to algorithm changes or competitive shifts, and guide the team to effective solutions.
• Work through cross-functional prioritization requiring evaluation of multiple factors; apply independent judgment in selecting milestones and directing the team toward creative solutions.

Qualifications:

• 5+ years of SEO experience, including 2+ years leading or managing an SEO team.
• People leader with experience setting team-level goals and OKRs aligned with broader organizational objectives.
• Demonstrated ability to influence cross-functional peers and senior stakeholders (e.g., product, engineering, PMM leaders) by translating SEO insights into business language and building alignment.
• Track record of building high-performing teams — hiring, setting expectations, giving feedback, and developing talent.
• Proven ability to scale organic search as a performance channel through a combination of content, technical SEO, and cross-functional collaboration.
• Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau.
• Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools.
• Experience with technical SEO implementation, including core areas like indexation, crawl optimization, page speed, and structured data.
• Ability to navigate ambiguity and make decisions with incomplete information, directing creative solutions at the team level.
• Experience driving high-performance culture and team health across distributed or remote teams.

Preferred Qualifications:

• 10+ years of SEO experience in an enterprise B2B SaaS environment.
• Experience managing large-scale enterprise SEO strategies for multi-product or international B2B brands.
• Exposure to AI-driven SEO/AEO workflows, such as content ideation, optimization, and large-scale testing and experimentation.

US base pay ranges by geographic zone: Zone A $135,000–$176,250; Zone B $121,500–$158,625; Zone C $112,050–$146,288. This role may also be eligible for benefits, bonuses, commissions, and equity.