SEO Team Lead - USA & Canada

Quince Digital; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Quince Digital in the United States seeks an experienced SEO Team Lead to drive strategic organic growth for diverse clients across the USA and Canada. You will own comprehensive SEO initiatives, build a high-performing team, and partner with content, development, and marketing teams to deliver measurable results.

The role requires deep expertise in Technical, On-Page, Off-Page SEO, Digital PR, and AI-powered search, with a proven track record of improving rankings and driving revenue growth.

Qualifications

• 8+ years of hands-on SEO experience.
• 3+ years leading an SEO team.
• Proven experience managing SEO for eCommerce websites with strong revenue impact.
• Extensive experience managing SEO campaigns for USA and Canada clients.
• Proven track record of ranking highly competitive keywords on Google's first page.
• Strong portfolio of successful SEO case studies with measurable business impact.
• Deep expertise in Technical SEO, On-Page SEO, Off-Page SEO, Digital PR, Authority Link Building, Content Strategy, Entity SEO, Topical Authority, Internal Linking, Schema Markup, Core Web Vitals, E-E-A-T, Local SEO, Programmatic SEO.

Responsibilities

• Lead SEO strategy for multiple US & Canadian clients across industries.
• Build and mentor a high-performance SEO team.
• Develop long-term organic growth strategies that drive traffic, leads, and revenue.
• Own Technical SEO, On-Page SEO, Off-Page SEO, Content Strategy, Link Building, and Digital PR.
• Plan and execute high-authority Digital PR campaigns to earn editorial backlinks.
• Build relationships with journalists, publishers, bloggers, and media outlets.
• Create SEO strategies aligned with Google's latest algorithms and AI-powered search.
• Implement and optimize AEO and GEO strategies for AI search platforms.
• Conduct advanced keyword research, topical authority planning, and content gap analysis.
• Work closely with content writers, developers, designers, and marketing teams.
• Monitor rankings, traffic, conversions, and continuously improve performance.

Skills

SEO leadership

Team management

Strategy development

Technical SEO

Content Strategy

Digital PR

Link Building

Keyword research

AEO

GEO

AI-powered search

Google Analytics GA4

Google Search Console

Ahrefs

Semrush

Screaming Frog

Looker Studio

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Looker Studio

Job description

About the Role

We are looking for an exceptional SEO Team Lead who lives and breathes search. This is not a role for someone who simply follows SEO checklists we're looking for a search strategist who has consistently delivered outstanding organic growth for clients in the USA and Canada.

If you've taken competitive websites from low visibility to Page 1 rankings, built high-performing SEO teams, and understand where search is heading with AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and Digital PR, we want to talk to you.

Salary is not a constraint for the right candidate.

What You'll Do

• Lead SEO strategy for multiple US & Canadian clients across different industries.
• Build and mentor a high-performance SEO team.
• Develop long-term organic growth strategies that drive traffic, leads, and revenue.
• Own Technical SEO, On-Page SEO, Off-Page SEO, Content Strategy, Link Building, and Digital PR.
• Plan and execute high-authority Digital PR campaigns to earn quality editorial backlinks from top-tier publications.
• Build relationships with journalists, publishers, bloggers, and media outlets.
• Create SEO strategies aligned with Google's latest algorithms and AI-powered search.
• Implement and optimize AEO and GEO strategies to maximize visibility in AI search platforms.
• Conduct advanced keyword research, topical authority planning, and content gap analysis.
• Work closely with content writers, developers, designers, and marketing teams.
• Monitor rankings, traffic, conversions, and continuously improve performance.

Must-Have Qualifications

• 8+ years of hands-on SEO experience.
• 3+ years leading an SEO team.
• Proven experience managing SEO for eCommerce websites, with a strong track record of increasing organic traffic, improving category and product page rankings, driving revenue growth, and optimizing large-scale online stores for competitive markets.
• Extensive experience managing SEO campaigns for USA and Canada clients.
• Proven track record of ranking highly competitive keywords on Google's first page.
• Strong portfolio of successful SEO case studies with measurable business impact.
• Deep expertise in:
  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Digital PR
  • Authority Link Building
  • Content Strategy
  • Entity SEO
  • Topical Authority
  • Internal Linking
  • Schema Markup
  • Core Web Vitals
  • E-E-A-T
  • Local SEO
  • Programmatic SEO
• Hands-on experience securing placements and backlinks from high-authority publications through Digital PR and outreach campaigns.
• Strong understanding of:
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • AI-powered search
  • Google AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging search platforms.
• Advanced proficiency with Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Looker Studio, and SEO automation tools.
• Excellent leadership, communication, client management, and strategic thinking skills.

Bonus Points

• Experience scaling websites from thousands to millions of organic visits.
• Strong Digital PR network with journalists and media publishers.
• Experience building brand authority through earned media.
• Experience with AI-driven SEO workflows and automation.
• Public speaking, conference presentations, or published SEO case studies.

What Success Looks Like

You have repeatedly:

• Taken websites from poor rankings to Page 1 for highly competitive keywords.
• Increased qualified organic traffic by 200-500% or more.
• Earned high-authority editorial backlinks through Digital PR campaigns.
• Built SEO systems that consistently generate leads and revenue.
• Led high-performing SEO teams with measurable results.
• Successfully adapted to Google's major algorithm updates and the rise of AI search.

Compensation & Benefits

• Salary: No Bar for the Right Candidate
• Leadership role with complete ownership
• Opportunity to build and lead a world-class SEO team
• Work with international clients across the USA and Canada
• Access to the latest SEO and AI tools

We're looking for the top 1% of search professionalssomeone who combines world-class SEO, Digital PR, AEO, and GEO expertise to build sustainable organic growth, earn authoritative media coverage, and lead a high-performing team.