Team Lead Research DACH (B2B Focus) (m/f/d)

Appinio; United States; Hybrid; USD 104,000 - 138,000; Full time

Benefits offered by this job

Flexibility policy

Work from abroad

MacBook provided

Deutschland ticket / mobility budget

Urban Sports Club/ClassPass

Co-working spaces access

Job summary

Appinio is seeking a Team Lead Research DACH (B2B Focus) to build and guide our dedicated DACH B2B research team. You will lead a high-performing group, set up scalable processes, and partner with commercial leaders to safeguard speed and margins.

You will design studies, lead client engagements, and translate insights into strategic recommendations for fast-moving consultancy and enterprise clients in the DACH region. Fluent German (C2) and English are required.

Qualifications

• Extensive experience in quantitative market research with B2B target groups.
• Design studies, write questionnaires, and execute quantitative projects.

Responsibilities

• Institutional leadership and development of the B2B DACH team.
• Establish standardized feasibility routines and sampling protocols.
• Advise and support clients with survey design and interpretation.

Skills

Leadership

Quantitative MR

B2B research

Survey design

Team mentoring

Client consulting

Job description

Team Lead Research DACH (B2B Focus) (m/f/d)Allow us to introduce ourselves

Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement?

Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together:here

Your mission as a Team Lead Research DACH (B2B Focus)

As Team Lead, you will play a key role in building, and guiding our newly dedicated B2B & Consultancies research team in the DACH region. This specialized unit is dedicated to projects that specifically survey B2B target groups, professional decision-makers, and niche business audiences (rather than standard B2C consumer panels), with a strong focus on fast-moving consultancy clients and corporate B2B requests. You will foster team development through market research expertise, operational rigor, and a commitment to exceeding client expectations.

What you’ll be doing

Leadership and Team Development:

• Lead, mentor, and develop a team of smart and caring Researchers, upskilling them in B2B research, high-velocity execution, and confident client handling.
• Foster a culture of collaboration, honest feedback, continuous learning, and operational excellence within the team.

Strategic & Blueprint Development:

• Establish standardized B2B feasibility routines, screening protocols, sampling strategies and pricing guardrails alongside commercial leaders to safeguard delivery speed and margin integrity.
• Collaborate with Research Leads from other countries & departments to share best practices and establish DACH as the scalable blueprint for international B2B rollouts.
• Build scalable, effortless processes to streamline high-velocity project management and cross-team collaboration.

Client Engagement & Consultancy Advisory:

• Act as a senior sparring partner for fast-paced consultancy and corporate clients, advising on survey design, recruitment logic, and B2B sample feasibility for hard-to-reach targets.
• Interpret market research results to provide actionable, decision-ready recommendations and present insights to senior client stakeholders.

You will thrive in this role if

• You have extensive experience in quantitative market research with a distinct focus on surveying B2B target groups and professional decision-makers.
• You have hands‑on experience designing studies, writing questionnaires, and executing quantitative projects across various B2B research projects including use cases like U&A, Pricing studies, Concept Testing, Target Group Analysis.
• You bring a strategic and commercially minded approach, translating complex B2B insights into business impact for fast‑moving consultancy and enterprise clients.
• You have extensive leadership experience with a proven track record of leading high‑performing teams, particularly in significant turnaround or fast scale‑up environments.
• You communicate confidently, clearly, and transparently in both German (C2 level required) and English, facilitating seamless interactions across diverse teams and stakeholders.
• You are comfortable rolling up your sleeves to set up scalable frameworks, guardrails, and operational processes from the ground up.
• You have a cooperative, resilient, and caring attitude.

What’s in it for you?

• Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can take
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
• All the hardware you need andyourown MacBook
• If you are located in Hamburg or Berlin, you'll get aDeutschland ticket or access to a mobility budget with theNAVIT app to get you to and from the office space
• Subsidised Urban Sports Club or ClassPass membership based on location
• In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to ourCo‑working spaces

Kind reminder:Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.

Appinio is an equal‑opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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