Taskforce Director of Marketing

Wequassett; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

EOS Hospitality is seeking a Taskforce Director of Marketing to lead the overarching marketing strategy and day-to-day execution for all hotel and outlet projects. Working with the corporate marketing team and hotel GM, you will shape creative vision and ensure success across advertising, PR, experiential marketing, and brand management.

Based at a property in the eastern US, this role blends creativity with analytics to drive brand awareness, guest engagement, and revenue growth, while building

Qualifications

• 8+ years of progressive experience in marketing within hospitality.
• Think strategically and execute tactically on multiple projects.
• Familiar with hospitality systems, consumer digital trends and analytics.
• Results-driven with a focus on measurable outcomes.
• Excellent communicator and proactive about plans/results.
• Self-starter able to work independently and with a team.
• Willingness to travel to properties and shoots.

Responsibilities

• Spearhead a cohesive annual marketing plan aligned with objectives.
• Direct marketing strategy for launches and big‑picture initiatives.
• Analyze performance and market dynamics to inform pivots.
• Build brand experiences, events, and promotions to drive sales.
• Oversee digital marketing (website, content, SEO, SEM, social, email).
• Manage media relations and PR partnerships.
• Evaluate marketing performance based on KPIs and ROI.
• Develop guest experience strategies and act on feedback.
• Lead and mentor the team; recruit, train, and develop staff.
• Create and manage the marketing budget.

Skills

Strategic thinking

Marketing leadership

Digital marketing

Analytics

Communication

Team leadership

Travel flexibility

Hospitality experience

Tools

Hospitality systems

SEO tools

Analytics tools

Job description

EOS Hospitality
444 Madison Ave
14th Floor
New York, NY 10022, USA

Description

Position Overview:

Working with the EOS Corporate Marketing team and the hotel General Manager, the Taskforce Director of Marketing is responsible for the overarching strategy and day-to-day implementation of marketing initiatives to drive brand awareness, customer engagement, and revenue growth. Owning every step from concept to implementation, the Director of Marketing provides creative vision, shapes operational frameworks, and ensures success across advertising, public relations, experiential marketing, and brand management for all hotel and outlet projects.

This position requires a blend of creativity, analytical skills, and a deep understanding of the hospitality industry. This position will be based out of one of our properties in the eastern region of the United States.

Job Functions:

• Spearhead a cohesive annual marketing plan aligned with overall business objectives and market research
• Direct marketing strategy for special projects, launches, and big picture initiatives
• Analyze business performance and changing market dynamics to inform strategic pivots
• Build brand experiences, events, and promotions to drive sales
• Oversee and guide digital marketing (website, content, SEO, SEM, social media, email), evaluating performance and identifying needs and opportunities
• Manage media relations and partnerships with PR agency
• Evaluate marketing performance based on key performance indicators and ROI
• Develop guest experience strategies, and make improvements based on guest feedback
• Drive development of messaging, branding, collateral, and photography, and ensure consistency across touchpoints
• Position hotels as local and industry leaders and represent properties at community events
• Maintain relationships and communication with key partners across the organization to build consensus and alignment
• Conduct marketing calls, prepare marketing briefs, and produce routine reporting for stakeholders
• Lead and mentor team, recruit, train, and develop team members
• Create and manage marketing budget

Requirements:

• 8+ years of progressive experience in marketing roles within the hospitality industry
• Demonstrated ability to think strategically and execute tactically on multiple projects
• Familiarity with common hospitality systems and strong understanding of consumer digital marketing trends, analytics, and tools
• Results-driven mindset with a focus on achieving measurable outcomes
• Excellent communicator and pro-active about sharing plans and results
• Self-starter who can work independently and collaborate with a team: displays self-confidence, resourcefulness, enthusiasm, and strong guest service orientation
• Able to travel frequently to visit properties, manage photo/video shoots, meet with contacts, and drive marketing agendas

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.