Vice President, Decision Science

MissionOne Media; Kansas City, Denver, Chicago, New York (MO, CO, IL, NY); Hybrid; USD 160,000 - 220,000; Full time

Job summary

MissionOne Media, a BarkleyOKRP brand, seeks a VP of Decision Science to shape and scale the Analytics practice. You will lead data-driven decision making, develop measurement frameworks, and guide a multidisciplinary team of data professionals across client engagements.

You will partner with media strategy, activation, ad ops and creative to embed analytics in campaign development, while staying ahead of privacy rules and emerging tech.

Qualifications

• 10+ years in marketing/advertising analytics with leadership experience at agency, consultancy, or data-driven org.
• Proven ability to translate analytics into actionable client guidance and grow relationships.
• Expertise in analytics reporting and data platforms such as Tableau, SQL, Adverity.
• Strong understanding of the data/ad tech ecosystem across Meta, Google, DSPs, marketing tools and third-party providers.

Responsibilities

• Oversee cross-channel measurement strategies, including attribution, incrementality, and brand lift studies.
• Lead vendor evaluation, contracting and budget management for measurement initiatives.
• Drive cross-channel response analytics and media plan optimization.
• Ensure data infrastructure and reporting meet client requirements and timelines.
• Grow a high-performing analytics team and partner with stakeholders to integrate data into campaigns.

Skills

Marketing analytics

Leadership

Cross-functional collaboration

SQL

Tableau

Adverity

Communication

Critical thinking

Data-driven decisions

Tools

Tableau

SQL

Adverity

Job description

Kansas City, MO; Denver, CO; Chicago, IL; New York, NY; Remote

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• 200 Team Members
  
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

As Vice President, Decision Science , you will be a key member of the MissionOne Media leadership team, responsible for shaping and scaling the A nalytics practice. You’ll help drive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of data, analysts and reporting experts . This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation.

Key Responsibilities:

• Oversee the design and execution of cross-channel measurement strategies, including attribution modeling,incrementality, brand lift studies, and testing roadmaps.
• Media measurement vendor evaluation, contracting & budget management
• Cross-channelresponseanalytics &mediaplanoptimization
• In-channelresponseattributionanalytics &investmentplanoptimization
• Ensuring effective data infrastructure and reporting defined as accurate, on-time, completeand supporting client’s unique requirements
• New Business Development support
• Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.
• Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
• Partner with internal stakeholders—mediastrategy,activation,ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.
• Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Qualifications:

• 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.
• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
• Expertisewith analyticsreporting and data platformsTableau, SQL,Adverity
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen,Circana,Dynata).
• Strong leadership, mentorship, and change management skills.Experience managing multi-functional teams
• Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
• Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
• Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

The annual gross basesalary range is $160,000 - $220,000 USD. This range represents the anticipated targetsalary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location.Salaryis one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in MissionOne Media’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.