SVP, Performance Media Strategy & AI-Driven Planning

Ladders; New York (NY); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Flexible in-office (min 3 days)

Career growth opportunities

Access to cutting-edge technology and

Collaborative environment

Work with high-profile clients

Job summary

The Ladders is seeking a Senior Vice President Performance Media, Planning in New York to lead cross-channel performance media planning with a data-driven approach. The role emphasizes AI-enabled modeling, audience segmentation, and advisory services to senior client stakeholders.

The executive will shape high-impact media plans, manage budgets, and drive business outcomes while partnering with finance and technology teams, leveraging cutting-edge planning tools.

Qualifications

• 15+ years of leadership experience in a major media holding company or data-centric consultancy.
• Expertise in proprietary data networks and identity resolution.
• Advanced skills in quantitative planning tools and predictive modeling software.

Responsibilities

• Lead the strategic planning process for performance media across channels.
• Utilize AI tools to build algorithmic media models and forecast business outcomes.
• Oversee budget governance and ensure compliance with financial controls.
• Champion the integration of technology stacks into planning.
• Create precision target segments using client first-party data and identity graphs.
• Design measurement frameworks combining Media Mix Modeling and clean room analytics.
• Advise senior client leaders on media plans using rigorous data and tech capabilities.
• Drive new business pitches by showcasing the agency's technology stack.

Skills

Leadership

Data-driven decision-making

Media planning

AI modeling

Audience segmentation

P&L management

Forecasting

Stakeholder management

Planning tools

Algorithmic modeling

Tools

Identity resolution

Data networks

Media modeling tools

Job description

The Ladders is seeking a Senior Vice President Performance Media, Planning in New York to lead cross-channel performance media planning with a data-driven approach. The role emphasizes AI-enabled modeling, audience segmentation, and advisory services to senior client stakeholders.

The executive will shape high-impact media plans, manage budgets, and drive business outcomes while partnering with finance and technology teams, leveraging cutting-edge planning tools.