SVP, Experience Strategy Director

PROPELLER; Summit (NJ); On-site; USD 180,000 - 300,000; Full time

Job summary

Propeller, founded in 2006 with a headquarters in Summit, NJ, is a digital-forward healthcare marketing agency delivering omnichannel campaigns for healthcare brands. We seek an SVP of Experience Strategy to steer strategic deliverables, leadership, and data-driven initiatives across brands and therapeutic areas.

The role demands leadership presence, extensive workshop facilitation, and agile execution within a fast-moving, entrepreneurial environment.

Qualifications

• 12+ years in healthcare marketing and/or brand, digital, or engagement strategy.
• Experience in team leadership, managing and coaching direct reports.
• Healthcare experience with a focus in pharmaceutical; rare disease experience valued.
• Strong leadership presence and dynamic presentation skills.
• Nimble across brand, digital, content and social strategy to cover the customer experience.
• Experience with HCP and DTC.
• Demonstrates Propeller’s values: passion, authenticity, grit.
• Extensive experience leading workshops and brand planning efforts.
• Thrives in an agile, fast-moving, entrepreneurial environment.

Responsibilities

• Provides direction of strategic deliverables supporting the larger customer experience across channels and brands.
• Amplifies thought leadership and keeps pace with innovation and trends.
• Collaborates with clients, partners, and internal teams to grow business.
• Leads, mentors, and coaches future strategy leaders and team members.
• Utilizes data to connect insights to actions and outcomes for客户体验.
• Works across brands and therapeutic areas to strengthen brand equity.
• Delivers compelling executive presentations and storytelling; mentors colleagues.

Skills

Healthcare marketing

Brand strategy

Digital strategy

Engagement strategy

Team leadership

Coaching

Public speaking

Workshop leadership

Brand planning

HCP and DTC experience

Job description

Founded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.

Our Culture

We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.

Come Live Your Best Life With Us

We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.

SVP, Experience Strategy

reports into the Executive Vice President, Strategy

Core Responsibilities

Provides direction of strategic deliverables – the development of strategic deliverables supporting the larger customer experience across all channels for a brand and/or therapeutic area, including but not limited to customer journeys, persona development, positioning and messaging, brand planning, social listening, omnichannel ecosystem development, personalization and modular content strategy

Amplifies thought leadership – stays abreast to innovation and trends cross-vertical, and scales within and outside of the department and agency to display continued thought leadership while maintaining a high level of digital acumen. Turns action into innovation by sparking motivation and action within the broader team.

Collaboration and relationship building– serves as a subject matter expert in the customer experience for all facets of planning and activation as applicable, with a strong lens towards digital innovation, while fostering business growth and nurturing relationships with our clients, agency partners, and internal cross functional teams.

Leads, Motivates, and Coaches – mentors and coaches future strategy leaders and amplifies knowledge to nurture career growth for direct reports and broader team

Strategically utilizes data – demonstrates ability to harness and leverage data through both tools and talent, recognizing how to leverage data to strengthen the customer experience and support business challenges. Pulls in the ‘so what’ to connect the dots between data insights and an associated action.

Serves as a steward across brands and appropriate therapeutic areas – Leverages a deep understanding of brand marketing to collaborate on the successful building of effective, insight-driven B2B/HCP brand imperatives and sub-strategies. Develops and implements strategic initiatives that strengthen brand equity and foster long-term brand loyalty.

Embodies storytelling and dynamic presentation skills – Shepherds dynamic and compelling executive presentations that deliver brand and digital strategy and new thinking in a clear story with a compelling narrative. Provides coaching and mentorship to team members and colleagues on effective presentation skills and public speaking best practices to convey strategic thinking.

To be successful in this role, you will need:

• 12+ years in healthcare marketing and/or brand, digital, or engagement strategy
• Experience in team leadership, managing and coaching direct reports
• Healthcare experience with a focus in pharmaceutical, strong preference for rare disease experience and brands in various stages of lifecycle
• Strong leadership presence and dynamic presentation skills
• Nimble skillset to span multiple strategy verticals, including brand strategy, digital strategy, content strategy, social strategy, to fully encompass the entire customer experience
• Both HCP and DTC experience
• Embodiment of Propeller’s core values - passion, authenticity, and grit
• Extensive experience leading workshops and brand planning efforts
• Ability to thrive in an agile, fast-moving, and entrepreneurial environment