VP, Brand Strategy

Avalere Health; New York (NY); Hybrid; USD 170,000 - 215,000; Full time

Benefits offered by this job

Hybrid and remote options

Work from anywhere up to two weeks per

Generous vacation and holidays

Job summary

Avalere Health is seeking a VP, Brand Strategy to shape brand identity, differentiation, and long-term growth. This senior leader will guide strategy for clients and internal teams, driving sharper positioning, stronger audience connections, and measurable business impact.

You will translate insights into actionable plans, run workshops, and mentor junior strategists while collaborating with Creative, Medical/Scientific, Analytics, and Account teams to move brands forward.

Qualifications

• 10+ years of experience in brand strategy, strategic planning, or related strategy roles.
• Experience leading strategy across complex accounts, including direction and ownership of deliverables.
• Experience developing brand positioning, messaging, and go-to-market strategy.

Responsibilities

• Lead end-to-end brand strategy across key accounts, owning direction and impact.
• Define brand, go-to-market, and creative strategy including positioning and messaging.
• Lead client workshops, strategic discussions, and day-to-day engagement.
• Translate insights and objectives into actionable plans, briefs, and recommendations.
• Ensure execution remains aligned to brand strategy and adjust as needed.
• Collaborate cross-functionally to bring strategy to life.
• Mentor and develop junior strategists.

Skills

Brand strategy

Strategic planning

Storytelling/presentation

Mentoring juniors

Client workshops

Job description

About The Role

We are seeking a VP, Brand Strategy to shape what brands stand for, where they need to go, and why they matter. This role owns the strategic foundation that helps brands uncover their sharpest point of differentiation, connect more meaningfully with audiences, and create a clear path for long-term growth.

This individual will serve as the day-to-day strategic lead for clients and internal teams, ensuring brand strategy drives sharper positioning, stronger audience connection, more effective creative work, and measurable business impact. They will bring clarity to complexity, align teams around a shared strategic vision, and help turn insight into work that moves the brand forward.

What You'll Do

• Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact.
• Define brand, go-to-market, and creative strategy, including positioning, messaging architecture, competitive strategy, and strategic foundations.
• Lead client workshops, strategic discussions, presentations, and day-to-day engagement.
• Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations.
• Ensure execution remains aligned to brand strategy, identifying gaps and course-correcting as needed.
• Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams to bring strategy to life.
• Manage, mentor, and develop junior strategists, providing clear direction and feedback.

About You

• 10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.
• Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.
• Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy.
• Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
• Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives.

What We Can Offer

• $170,000 - $215,000 a year
• 401K plan with an employer match contribution up to 4% (immediately vested) and life insurance, disability coverage, and medical, dental, vision plans
• Flexible working arrangements with hybrid and remote options and the ability to work from anywhere across the globe for up to two weeks each year
• 20 vacation days plus one personal well-being day, 9 public holidays, and an early Summer Friday finish in June, July, and August
• Access to free counselling, an employee assistance program, and personalized health support
• Enhanced maternity, paternity, family leave, and fertility policies

Additional Information

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.

We may use AI tools to support elements of the hiring process. Final hiring decisions are ultimately made by humans.