SUPERVISORY PUBLIC AFFAIRS SPECIALIST

U.S. Army; Boise (ID); On-site; USD 70,000 - 90,000; Full time

Job summary

The U.S. Army seeks a Supervisory Public Affairs Specialist in Boise, Idaho, responsible for managing advertising and public affairs for National Guard recruiting. The incumbent will develop strategic marketing plans, supervise promotional activities, and ensure effective communication across media platforms.

Qualifications

• 36 months experience in communications marketing and/or public relations.
• Experience developing information materials including releases and brochures.
• Proficient in making presentations and responding to inquiries.

Responsibilities

• Plans, develops, and manages advertising programs for recruiting.
• Supervises all aspects of command information and community relations.
• Monitors and reviews marketing materials for accuracy.

Skills

Communication

Marketing

Public Relations

Strategic Planning

Education

Graduate degree in communications or marketing

Job description

THIS IS A NATIONAL GUARD TITLE 5 EXCEPTED SERVICE POSITION.

This National Guard position is for a SUPERVISORY PUBLIC AFFAIRS SPECIALIST, Position Description Number T5631000 and is part of the ID Recruiting and Retention, National Guard.

INDEFINITE-MAY CONVERT TO A PERMANENT STATUS WITHOUT FURTHER COMPETITION IF POSITION BECOMES AVAILABLE.

THIS POSITION IS OPEN TO THE PUBLIC. MILITARY MEMBERSHIP IS NOT REQUIRED.

Duties

Advertising - Plans, develops and manages advertising programs for Army National Guard recruiting within the Bn area. Conducts media and market analyses to determine which media are best suited to reach primary and secondary target markets. Prepares annual and quarterly advertising plans using the most affective and cost-efficient media vehicles available based upon local needs, regulatory requirements and budget considerations. Schedules and selects specific advertisements to effectively reach prospects, as well as to create awareness and support among the general population for the National Guard's recruiting mission. Establishes and maintains favorable working relationships with local media vendors. Develops and writes information materials designed to reach audiences through various media such as wire service, radio, television, and newspaper. Formulates long-range plans, and develops policies to enhance public understanding, support, and acceptance of National Guard (NG) Retention and Recruiting programs. Plans and coordinates execution of funds through national level agencies and programs including State Media Services Program (SMSP), Strength Readiness Support Center (SRSC), Non-Commercial Sustaining Announcements (NCSA), and contracted marketing agencies (currently CACI). Develops and implements the annual marketing plan for the state, tracks execution and adjusts plan to accommodate current market trends. Develops the annual Strength Maintenance Planning Calendar to synchronize marketing and advertising strategies with recruiting operations. Formulates the Bn's advertising budget, programming expenditures based upon market analysis and media placement schedules. Projects budget requirements to support future recruiting objectives. Compiles and analyzes market data to measure effectiveness of marketing efforts and campaigns, formulates and recommends policies, programs and procedures and reports findings to Bn Commander.

Promotion - Plans and supervises sales promotion activities within the Bn area. Coordinates with Bn operations and local National Guard units for use of armories, readiness centers, and other facilities to support promotional programs. Coordinates with State Broadcasting Association and arranges placement of approved National Guard public service announcements with local media outlets. Assisting the Marketing NCO in Planing and coordinating the purchase and distribution of Personal Presentation Items (PPI) and printed materials in support of state and national advertising campaigns. Ensures appropriate guidance and program support is provided to recruiting stations by subordinate personnel. Performs annual inspections of recruiting companies and stations to evaluate brand accuracy and operability of marketing materials and displays such as window wraps, posters, and retractable signs. Monitors the maintenance, distribution, use and scheduling of community relations assets in support of events statewide.

Public Affairs - Plans and supervises all aspects of command information, public information and community relations within the Bn. Oversees publication of the Bn newsletters and other informational documents. Targets and services statewide media markets with print, photographic and electronic materials in support of recruiting operations, drives and special events. Creates releases and collaborates with state Public Affairs personnel to arrange for local news coverage of recruiting activities. Coordinates with higher headquarters for the release of information to regional or national media. As Bn spokesperson, establishes and maintains professional working relationships with local news media representatives, civic and business leaders and other centers of influence within the Bn area. Prepares and/or reviews speeches, briefings and other material prepared for the Bn Commander. Monitors the Civilian Aide to the Secretary of the Army activities as applicable to Total Force Initiatives. Ensures photographic coverage of special events. Develops and oversees Social Media engagement strategies implemented at various levels from battalion to recruiter. Ensures appropriate use of National Guard resources by recruiting activities.

Supervises and directs the work activities of personnel assigned to the Marketing Department including dual status technicians, contractors and active duty personnel. Coordinates, supervises, and evaluates media servicing activities. Provides advice and guidance to subordinates on the application of new or changed policy and/or procedures. Implements programs and procedures for the professional development and training of assigned personnel. Interviews and selects for vacancies within the office. Develops, trains, and leads the BN Marketing Advisory Committee (MAC) to provide clarity and direction on specific marketing activities and products.

Perform other duties as assigned.

Requirements

• Federal employment suitability as determined by a background investigation.
• May be required to successfully complete a probationary period.
• Participation in direct deposit is mandatory.
• This position is subject to provisions of the DoD Priority Placement Program.
• The incumbent of this position description must have at a minimum, a completed National Agency Check (NAC) prior to position assignment.

Qualifications

THE FOLLOWING QUALIFICATIONS MUST BE REPRESENTED BY THE CONTENTS OF YOUR RESUME.
To ensure full credit is given for the qualification requirements listed below we suggest using the USAJobs resume builder.

IF YOU USE YOUR OWN RESUME PLEASE ENSURE THAT YOU INCLUDE THE BEGINNING AND ENDING DATES (MONTH AND YEAR) FOR ALL JOBS LISTED IN YOUR RESUME.
Verbiage displayed on your resume or application must contain your own words. You may refer to position descriptions, i.e. the general and specialized experience located within the vacancy announcement, to assist with describing work experiences; however, resumes or applications received in verbatim will not be considered.

In your resume you will need to address the general and specialized experience listed below. Please use as much detail as needed, giving dates (months and years) of the experience, position title and how the experience was gained. This information is needed to determine if you are qualified for the position.

GENERAL EXPERIENCE : Experience, education, and/or training in administrative or professional, communication activities by exchanging offerings that have value for the target market audience through television, radio, or digital technology. Knowledge of the marketing concept and how it ties into both the recruiting and retention realm with the ability to anticipate the needs and wants of potential applicants to satisfy them more effectively than other competitors. Experience using computers and automation systems.

SPECIALIZED EXPERIENCE: Must have at least 36 months experience in communications marketing and/or public relations, a graduate degree, and training in writing a communication principles, methods and techniques that relate to public affairs, communication and marketing of the military. Experience developing new information materials including new releases, fact sheets, brochures, booklets, broadcast spots etc., that increase communication with the agency's audiences. Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions. Experience responding timely and appropriately to request for information concerning agency programs and services.

About the company

The United States Army is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.

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