Superstar SEO Specialist

Marshall Strategy; Chicago (IL); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Commuter benefits

Simple IRA

Paid time off

Parental leave

STD/LTD insurance

Job summary

Marshall Strategy is seeking a Superstar SEO Specialist to lead on-page and off-page optimization, perform in-depth keyword research, and drive organic growth for our clients.

The ideal candidate has 2+ years in SEO, strong analytics with Google Analytics and Looker Studio, experience with WordPress or Shopify, and familiarity with local SEO, schema markup, and SEO tools like SEMrush, Ahrefs and Screaming Frog. Excellent communication and collaboration with content teams are essential.

Qualifications

• 2+ years of experience in search engine optimization.
• Proficiency with Google Sheets.
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Strong analytics with Google Analytics, Google Search Console, Bing Webmaster Tools, and Looker Studio.
• Working knowledge of HTML, CSS, and basic JavaScript as it pertains to SEO.
• Solid understanding of content marketing principles and their relationship to SEO.
• Excellent communication and organizational skills.
• Familiarity with CMS platforms, such as WordPress or Shopify.
• Basic understanding of local SEO, including Google Business Profile and local listing optimization.
• Familiarity with schema markup and structured data is a plus.
• General knowledge of A/B testing and conversion rate optimization is a plus.
• Interest in AI and automation and how they can improve SEO workflows.

Responsibilities

• Provide SEO support to strategic, technical, and creative teams.
• Perform comprehensive keyword research to guide content creation and optimization.
• Optimize website content, including meta tags, headlines, and images.
• Conduct regular site audits to identify and resolve technical SEO issues.
• Monitor and analyze website performance using Google Analytics, Google Search Console, SEMRush, and Looker Studio.
• Collaborate with content creators and web developers to ensure SEO best practices are properly implemented.
• Build and manage backlinks to improve site authority and search visibility.
• Stay up-to-date with the latest SEO trends, algorithm changes, and industry developments.
• Report on progress and provide insights to improve SEO campaigns and achieve traffic and conversion goals with internal teams and external clients.

Skills

SEO experience

Analytics

Content marketing

Local SEO

Schema markup

A/B testing

AI in SEO

Tools

SEMrush

Ahrefs

Screaming Frog

Google Analytics

Google Search Console

Looker Studio

WordPress

Shopify

Bing Webmaster Tools

Job description

Career / Superstar SEO Specialist

Description — Are you an MVP at SEO? Do you implement more strategies than a wartime 5-star general? When it comes to keyword research, are you a lead-pipe lock? Then perhaps you’re precisely the superstar SEO/PPC Analyst twoxfour needs. We’re seeking an enthusiastic, detail-oriented Search Engine Optimization Specialist to join our growing team. In this role, you’ll be responsible for implementing on-page and off-page optimization strategies, conducting in-depth keyword research, and analyzing website performance metrics to drive organic growth. But that’s not all. The ideal candidate has a strong grasp of current SEO best practices, technical skills to troubleshoot issues, and the ability to adapt strategies to meet evolving search engine algorithms. So, if you’re gaga for Google Analytics and the like, give us a shout...we just might be the perfect fit!

Responsibilities

• Provide SEO support to strategic, technical, and creative teams.
• Perform comprehensive keyword research to guide content creation and optimization.
• Optimize website content, including meta tags, headlines, and images.
• Conduct regular site audits to identify and resolve technical SEO issues.
• Monitor and analyze website performance using Google Analytics, Google Search Console, SEMRush, and Looker Studio.
• Collaborate with content creators and web developers to ensure SEO best practices are properly implemented.
• Build and manage backlinks to improve site authority and search visibility.
• Stay up-to-date with the latest SEO trends, algorithm changes, and industry developments.
• Report on progress and provide insights to improve SEO campaigns and achieve traffic and conversion goals with internal teams and external clients.

Qualifications

• 2+ years of experience in search engine optimization or related fields.
• Proficiency with Google Sheets (Excel).
• Proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Strong analytical skills and experience with Google Analytics, Google Search Console, Bing Webmaster Tools, & Looker Studio
• Working knowledge of HTML, CSS, and basic JavaScript as it pertains to SEO.
• Solid understanding of content marketing principles and their relationship to SEO.
• Excellent communication and organizational skills.
• Familiarity with CMS platforms, such as WordPress or Shopify.
• Basic understanding of local SEO, including Google Business Profile and local listing optimization.
• Familiarity with schema markup and structured data is a plus.
• General knowledge of A/B testing and conversion rate optimization is a plus.
• Interest in AI and automation and how they can improve SEO workflows.

Accountability

• A people-first, flexible work style that supports both collaboration and autonomy.
• Benefits include: health insurance, vision insurance, dental insurance, commuter benefits, Simple IRA, paid time off, paid parental leave and STD/LTD insurance and more.
• Salary Range: $60,000 - $75,000: DOE
• Direct applicants only. No agency solicitations of any kind.