SEO Specialist

twoxfour; Chicago (IL); On-site; USD 60,000 - 90,000; Full time

Job summary

Two by Four is seeking an enthusiastic SEO/PPC Analyst to join our growing team in Chicago. As an SEO Specialist, you will implement on-page and off-page optimization, conduct in-depth keyword research, and analyze website performance to drive organic growth.

You’ll troubleshoot technical issues, stay current with SEO trends, collaborate with content and development teams, and report insights to improve campaigns for clients.

Qualifications

• 2+ years of experience in search engine optimization or related fields.
• Extremely proficient with Google Sheets including formulas, PivotTables, data analysis, and reporting.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Strong analytical skills and experience with Google Analytics, Google Search Console, Bing Webmaster Tools, & Looker Studio.
• Excellent communication and organizational skills.
• A solid understanding of content marketing principles and their relationship to SEO.

Responsibilities

• Provide SEO support to strategic, technical, and creative teams.
• Perform comprehensive keyword research to guide content creation and optimization.
• Optimize website content, including meta tags, headlines, and images.
• Conduct regular site audits to identify and resolve technical SEO issues.
• Monitor and analyze website performance using Google Analytics, Google Search Console, SEMRush, and Looker Studio.
• Collaborate with content creators and web developers to ensure SEO best practices are properly implemented.
• Build and manage backlinks to improve site authority and search visibility.
• Stay up-to-date with the latest SEO trends, algorithm changes, and industry developments.
• Report on progress and provide insights to improve SEO campaigns and achieve traffic and conversion goals with internal teams and external clients.

Skills

Analytical skills

Communication

Content marketing understanding

Tools

Google Sheets

SEMrush

Ahrefs

Screaming Frog

Looker Studio

Google Analytics

Google Search Console

Bing Webmaster Tools

Job description

Are you an MVP at SEO? Do you implement more strategies than a wartime 5-star general? When it comes to keyword research, are you a lead-pipe lock? Then perhaps you’re precisely the superstar SEO/PPC Analyst Two by Four needs. We’re seeking an enthusiastic, detail-oriented Search Engine Optimization Specialist to join our growing team. In this role, you’ll be responsible for implementing on-page and off-page optimization strategies, conducting in-depth keyword research, and analyzing website performance metrics to drive organic growth. But that’s not all. The ideal candidate has a strong grasp of current SEO best practices, technical skills to troubleshoot issues, and the ability to adapt strategies to meet evolving search engine algorithms. So, if you’re gaga for Google Analytics and the like, give us a shout...we just might be the perfect fit!

Key Responsibilities

• Provide SEO support to strategic, technical, and creative teams.
• Perform comprehensive keyword research to guide content creation and optimization.
• Optimize website content, including meta tags, headlines, and images.
• Conduct regular site audits to identify and resolve technical SEO issues.
• Monitor and analyze website performance using Google Analytics, Google Search Console, SEMRush, and Looker Studio.
• Collaborate with content creators and web developers to ensure SEO best practices are properly implemented.
• Build and manage backlinks to improve site authority and search visibility.
• Stay up-to-date with the latest SEO trends, algorithm changes, and industry developments.
• Report on progress and provide insights to improve SEO campaigns and achieve traffic and conversion goals with internal teams and external clients.

Qualifications

• 2+ years of experience in search engine optimization or related fields.
• Extremely proficient with Google Sheets (Excel) including formulas, PivotTables, data analysis, and reporting.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Strong analytical skills and experience with Google Analytics, Google Search Console, Bing Webmaster Tools, & Looker Studio.
• Excellent communication and organizational skills.
• A solid understanding of content marketing principles and their relationship to SEO.

Preferred Skills

• Experience with schema markup and structured data implementation.
• Excited about automation and AI.
• Familiarity with CMS platforms such as WordPress or Shopify.
• Basic understanding of local SEO strategies, including Google My Business & local listing optimization.
• General knowledge of A/B testing and conversion rate optimization.