SEO Specialist

VML; Dallas (TX); Hybrid; USD 60,000 - 140,000; Full time

Job summary

VML in Dallas is seeking a detail-oriented SEO specialist to lead organic search analysis, discovery, execution, and reporting for clients. You will own client work, build strategy, and drive implementation across teams.

Candidates should have 3-5 years of SEO experience, proficiency with tools such as SEMrush, Moz, BrightEdge, and knowledge of AI-driven optimization. The role offers a hybrid schedule with strong collaboration across departments, and a salary range of $60,000–$140,000 USD, with

Qualifications

• 3-5 years of experience in SEO.
• Strong writing and communication skills.
• Knowledge of AI platforms and optimization techniques.
• Proficiency with common organic search tools (SEMrush, Moz, BrightEdge).
• Familiarity with web analytics tools and basic HTML.

Responsibilities

• Provide strategic recommendations to improve organic search performance across client sites.
• Conduct keyword research using industry tools to identify optimization opportunities.
• Analyze and optimize on-page SEO elements (titles, meta descriptions, copy, images, internal links).
• Perform site audits and competitive analyses to uncover growth opportunities.
• Create monthly organic search performance reports with actionable insights.
• Present findings and recommendations to clients and stakeholders.
• Guide junior team members and document client history and processes.
• Collaborate with account teams to document requirements and develop solutions.

Skills

SEO expertise

Strong writing/communication

3-5 years experience

AI platforms knowledge

HTML basics

Data analysis

Presentation skills

Public speaking

Reporting and analytics

Tools

SEMrush

Moz Analytics

BrightEdge

SearchMetrics

Adobe Analytics

Google Search Console

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What you’ll do:

We are seeking a detail-oriented and results-driven SEO specialist to join our team. This role is responsible for organic search analysis, discovery, execution, and performance reporting of search engine optimization (SEO) and AI/GEO strategies and deliverables for clients. The ideal candidate will have strong technical skills, excellent communication abilities, and the ability to collaborate across teams while staying current on industry trends and the ability to own the client work, build the strategy and tackle implementation.

Key Responsibilities:

• Provide strategic recommendations for improving organic search performance on websites in various stages of development.
• Conduct comprehensive keyword research using leading industry tools to identify opportunities for optimization.
• Analyze and optimize on-page SEO elements such as titles, meta descriptions, copy, images, and internal links.
• Conduct thorough site audits and competitive analyses to uncover opportunities for growth.
• Create and deliver monthly organic search performance reports with actionable insights.
• Evaluate and present organic search findings and recommendations to clients and stakeholders.
• Provide Organic Search recommendations for non-website digital assets like videos, social media profiles and others.
• Producing thought leadership pieces like POVs and industry news round-ups.
• Guiding junior team members as necessary.
• Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes.
• Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success.
• Helping coordinate internal team and agency initiatives to achieve team goals.
• Help clients expand their knowledge and use of search engine optimization and drive internal buy-in.
• Provide guidance to the agency, client and other partners on the implementation and use of white hat Organic Search strategies.
• Provide effective and persuasive presentations (both verbal and written) to internal teams and clients.
• Stay current on the constantly changing search, AI and technology industry and inform clients about new industry developments that impact them.
• Collaborate across departments to ensure appropriate inclusion at the correct times in the process for client work.
• Navigate multiple dependencies on technology, content creators, and other connections to ensure the effectiveness of SEO efforts.
• Ensure the delivery of cutting-edge, high-quality SEO work tailored to each client's unique needs.
• Develop case studies based on past work to support new business initiatives and validate client relationships.
• Attend meetings with other company functions necessary to perform duties and organizational development.

What you’ll need:

Hard Skills:

• Strong writing and communication skills.
• 3-5 years of experience
• Proficiency in search engine optimization techniques and strategies.
• Knowledge of AI platforms, optimization techniques and strategies.
• Proficiency with common organic search tools (e.g., SEMrush, Moz Analytics, BrightEdge, SearchMetrics, etc.).
• Ability to conduct research and analyze data effectively.
• Knowledge of web analytics tools (e.g., Adobe Analytics, Google Search Console).
• Familiarity with basic HTML and Excel.
• Proficiency in presentation tools like Keynote or PowerPoint.
• Comfortable with AI platforms like ChatGPT and leveraging automation tools.
• Comfortable with public speaking and giving presentations.
• Ability to create Organic Search Performance reporting and analyze data analytics.

Soft Skills:

• Receptiveness to feedback and a willingness to learn continuously.
• Resourcefulness and self-awareness to navigate challenges independently.
• Ability to balance competing demands and prioritize tasks effectively.
• Strong collaboration skills to work seamlessly across teams and departments.
• Self-awareness and ability to think critically, prioritize and assess what is best for client.
• Embodies executive presence, ability to problem-solve and be adaptable.
• Thinks strategically to better understand the business and be detail-oriented to deliver best in class work.

Preferred Skills:

• Familiarity with technical SEO, including site architecture, crawlability, and indexing.
• Knowledge of advanced web analytics and reporting techniques.
• Experience or familiarity of automotive and financial industry a plus.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$60,000 – $140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram, LinkedIn, and X.