Urban Outfitters Digital Marketing Intern

URBN Urban Outfitters, Inc.; Philadelphia (Philadelphia County); On-site; USD 2,066,000 - 2,755,000; Full time

Benefits offered by this job

Medical benefits

Employee discounts

PTO

Job summary

URBN Urban Outfitters, Inc. is seeking a Digital Marketing Intern for the Summer program at their Home Office in Philadelphia, PA.

You will assist in setting up and optimizing paid media campaigns across Google, Meta, TikTok, and affiliate networks while tracking performance and organizing assets. The role involves research to support strategic decisions, collaboration with Ecommerce Optimization, CRM/Loyalty, Digital Marketing, and Web Analytics teams, and participation in weekly reporting and

Qualifications

• Pursuing a degree in Marketing, Business, Data Analytics, or a related field.
• Interest in digital marketing, e-commerce, and customer acquisition strategies.
• Strong analytical and organizational skills.

Responsibilities

• Assist in the setup, QA, and monitoring of paid digital campaigns (search, social, display, affiliate).
• Help organize creative assets and maintain campaign trackers and calendars.
• Support the collection and analysis of campaign performance data (e.g., CTR, CPA, ROAS).
• Conduct competitive research and trend analysis to identify new acquisition opportunities.
• Assist in preparing weekly performance reports and presentations for internal teams.
• Coordinate with creative, merchandising, and analytics teams to ensure campaign alignment.
• Help document campaign processes and maintain internal best practices.

Skills

Analytical skills

Organizational skills

Excel/Google Sheets

Google Ads familiarity

Meta Ads Manager familiarity

GA4 familiarity

Collaborative mindset

Education

Pursuing a degree in Marketing/Business/Data Analytics

Tools

Google Ads

Meta Ads Manager

GA4

Excel/Sheets

Job description

Role Summary

Urban Outfitters is looking for a Digital Marketing Intern to join us for the Summer. As a Digital Marketing Intern, you’ll assist in the execution and optimization of paid media campaigns across platforms like Google, Meta, TikTok, and affiliate networks. You’ll help track performance, organize campaign assets, and conduct research to support strategic decision‑making. This intern may work across Ecommerce Optimization, CRM/Loyalty teams, Digita lMarketing, or Web Analytics.

About the Summer Internship Program

Each summer, URBN Inc. welcomes candidates from across the country to immerse themselves within various teams across our portfolio of brands and gain hands‑on learning experience in the area of business they choose to pursue. Our paid internship program also offers a summer full of intern‑focused events, including exposure to senior leadership through small‑group settings, insight into company initiatives, off‑site field trips, and, for those who qualify, the opportunity to interview for a full‑time position. URBN 2027 Summer Internship Program will run from 6/7 through 8/13 at our Home Office in Philadelphia, PA.

Applications will close at 5:00 PM EST on October 30, 2026.

Role Responsibilities

• Assist in the setup, QA, and monitoring of paid digital campaigns (search, social, display, affiliate).

• Help organize creative assets and maintain campaign trackers and calendars.

• Support the collection and analysis of campaign performance data (e.g., CTR, CPA, ROAS).

• Conduct competitive research and trend analysis to identify new acquisition opportunities.

• Assist in preparing weekly performance reports and presentations for internal teams.

• Coordinate with creative, merchandising, and analytics teams to ensure campaign alignment.

• Help document campaign processes and maintain internal best practices.

Role Qualifications

• Currently pursuing a degree in Marketing, Business, Data Analytics, or a related field.

• Interest in digital marketing, e-commerce, and customer acquisition strategies.

• Strong analytical and organizational skills.

• Proficiency in Excel/Google Sheets; familiarity with platforms like Google Ads, Meta Ads Manager, or GA4 is a plus.

• Comfortable working with data and performance metrics.

• Clear communicator with a collaborative, proactive mindset.

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non‑discrimination and anti‑harassment policies, we offer anti‑harassment training to managers and employees.